Fine jeweler Jacquie Aiche has dropped another collection with Timex with the Allure Collection.
“Our new Timex x Jacquie Aiche Allure Collection elevates every moment,” the Los Angeles-based designer explained, adding that she was inspired to create a trio of timepieces “that would feel refined and luxurious, while still honoring the rebellious edge that has been in the DNA of our brand since the beginning.”
Allure marks the eighth collection between the American heritage timepiece maker and the boho luxe jeweler.
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“To me, watches transcend timekeeping; they are power pieces that remind us to live in each moment with purpose and presence,” she said. “Interpreting our signature aesthetic through eyes, gemstones and all of the free-spirited elements that feel true to the spirit of the JA tribe excites me endlessly. I loved the idea of infusing a fresh, vibrant energy into a symbol of timeless luxury.”
The collection rolls out Thursday and is made up of three dial styles: a black mother-of-pearl, a silver sunray and a gold sunray, each priced at $250. Aiche sees the Allure collection as “in alignment with the energy of the season, and that feels very special. Each timepiece is uniquely luminous, carrying a light energy that makes every second shine. And in the spirit of giving and of gratitude, this radiance feels like a beautiful reminder that every second is a gift, and an opportunity to share your shine.”
While more limited-edition styles are to come in 2024, the designer is keeping details close to the vest. “There is more magic to come, but my lips are sealed. Time will tell,” she said.