More From Valerie Seckler
Survey Forecasts Lower Holiday Spending
Two-thirds of consumers surveyed this month by The Zandl Group for WWD anticipate cutting outlays for holiday…
Brands Pick Consumers’ Brains — and Scan Them
Brain scanning is being used to help predict how shoppers will respond to products and shopping environments.
Rock-Themed Apparel Shows Strength in Market
Graphic rock 'n' roll t-shirts and other merchandise sell well at concerts and gain traction at stores such…
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Study: Vuitton Scores Highest Value in Luxe
Interbrand's “Best Global Brands 2009” report cites trust as key factor.
Affluent Shoppers Head to Big-Box Stores
Big-box stores known for value, like Target and The Home Depot, are reeling in affluent consumers who have…
Decoding the Wants of Women
It’s getting harder to capture the attention — and spending — of women, even as they grow more optimistic…
Target Splashing Into Times Square
New billboard headed to Times Square will be fashioned into totes designed by Anna Sui.
Woodstock Inc.
The cascade of retro merch ahead of Woodstock's 40th anniversary brings with it a dose of irony.
Fall Marketing Bets On a Personal Approach
Fall ad campaigns serve up fantasies and messages about individuality.
Sign of the Times: Gift Card Sales Slump
The gift card, a symbol of conspicuous consumption before the recession, has become an indicator of economic…
H&M, Vuitton, Wal-Mart Top Brand Value Study
H&M, Louis Vuitton and Wal-Mart, respectively, are ranked as the world’s most valuable apparel, luxury and…
Q&A: Marc Gobe on Social Media and Branding
A creator of brand images, Marc Gobé has traveled to more than 15 cities worldwide since forming Emotional…
Luxe Recovery Unlikely Before 2011
Bain & Co. predicts continuing pullback, consolidation.
The Perils of Celebrity Marketing
Famous faces can present brands with unexpected challenges.
Sharper Spending
More consumers in the U.S. are planning cuts in discretionary spending in the next 12 months than the…