More From Valerie Seckler
Challenge for 2010: Consumers Get Choosier
Pre-recession spending spree isn’t likely to resume anytime soon.
Media Spending Forecast Improves
Banks and agencies expect to see a single-digit increase in media spending, with television and internet most…
Q&A: Jack Trout
Marketing guru Jack Trout is in back-to-basics mode.
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Q&A With Philippe Apeloig
Philippe Apeloig is a man out of time. The graphic designer and typographer defiantly closes his eyes to…
Tiger Woods’ Image Problem
After Tiger Woods' much-publicized crash, PepsiCo Gatorade announced it was dropping its Gatorade Tiger…
Tiger Woods’ Crash: Assessing the Damage
Tiger Woods, one of the world’s most famous and popular athletes, has seen his profile raised in a way that…
Celebrity Sells: The New Match Game
Will Smith and Brad Pitt identified as effective brand endorsers.
China’s One-Child Generation Clamors for Luxury Goods
Affluent youth in China tend to be very individualistic and perceive luxe goods as a way to set themselves…
Levi’s, Jones Top Customer Survey
Levi's and Jones tie for first place in the fashion category in the latest American Customer Satisfaction…
Study Sees Higher Holiday Apparel Spending
Consumers will spend more on apparel this year than last, according to a new forecast by Brand Keys.
J.C. Penney’s Sets Up Facebook Holiday Campaign
J.C. Penney is staking out holiday turf on Facebook.
Q&A: Stephen Urquhart
Omega has been marketing the thrill of adventure and pioneering spirit it envisions in its luxury timepieces.
Retailers Bet on Warm and Fuzzy Holiday Themes
The message may not be enough to raise consumer spending.
Pop Rocks Retail
From Kiss to the Beatles, rock-themed T-shirts and other merchandise are hot properties.
Poll Finds Holiday Shoppers Averse to Hype
Holiday shoppers are in no rush to get the season under way.