More From Valerie Seckler
Pop Quiz: Q&A With Marc Balet
Marc Balet, former creative director of Andy Warhol’s Interview magazine, discusses designing “Kenny…
Women Cast Closer Eye on Fashion Brands
The number of women in the U.S. who say it’s becoming more important to them to wear specific fashion brands…
Memorable Marketing: The Element of Surprise
Marketing consultant Andy Nulman, author of "Pow! Right Between the Eyes," discusses "surprise marketing."
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With kitchen table conversations about what kinds of purchases can be put off, “people are [getting] tired of…
When the Rich Get Less Rich
Even after the recession, luxury consumption might continue to shrink.
Q&A With Branding Expert Cheryl Swanson
Optimism, familiarity and comfort are chords marketers can expect to strike with emotional resonance in these…
David Ogilvy: Ad Man With Big Ideas
New book "The King of Madison Avenue" chronicles David Ogilvy's life and professional philosophy.
Core Customers Key for Luxury Players
High-end consumption may revert to being a millionaire’s club.
Marketing Messages Get a Reality Check
Traditional values, not glitz, will engage consumers in '09.
Large Chains Lead in Brand Value
Wal-Mart, Target and Coach are among the 10 chains ranked as the most valuable U.S. retail brands, according…
The Demise of Full Price
With few exceptions, consumers are re-evaluating the worth of goods.
The Price of the New Frugality
Key messages to convey to consumers during the recession.
Chilly Scenes of Consumer Spending for ’09
According to Boston Consulting Group, apparel is an area in which shoppers anticipate making their sharpest…
Are Brands Becoming an Overheated Property?
John Gerzema, chief insights officer at Young & Rubicam, writes about the price of creativity in his new…
The Obama Brand: Q&A With Irma Zandl
Trend analyst Irma Zandl, president of Zandl Group, polled 300 of its online panel of progressive tastemakers…