More From Valerie Seckler
Dillard’s Ads to Focus on ‘Real’ Reba
NEW YORK — The personality of country music singer and actress Reba McEntire will be front and center in a…
Brand Challenges Ahead
Consumers may again take a liking to two dimming franchises, Sears and Kmart, if the merged partners start…
Teens as Brand Ambassadors
NEW YORK — Contrary to the popular view of teens as a group with a herd mentality who chase after the newest…
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Sounding a Wise, Youthful Appeal
NEW YORK — Apparel marketers will have to perform a balancing act to allure Baby Boomers, a generation…
Study: Luxury Spending Set to Improve in Fourth
NEW YORK — More consumers bought luxury apparel in the third quarter, though the luster of the sector overall…
Can Fashion Disconnect to Reconnect?
NEW YORK — Is fashion advertising effective when it’s incongruous with images conjured by a brand’s products…
Popularity Contest: Sports Brands Beat Out Major Designer Labels
The plethora of fashion names makes it hard for consumers to differentiate them, but the competition also…
Groundbreaking Gay Data
Few might guess Albuquerque, N.M., and Jersey City, N.J., are among the U.S. cities with the densest gay and…
Lesbian Appeals Are Only Skin Deep
Gay marketing efforts have been slow to take off, and lesbians have been left out of most of the action to…
Targeting Gays: Affluent Market Largely Ignored
Marketing to lesbians, who have yearly spending clout of $200 billion, is hampered by the notion that they…
Tuning Out Static
Branding experts discuss the role played by a brand’s initial, visual impression on today’s consumer, said to…
When Hands Off Is Right On
NEW YORK — What can a fashion brand do when it’s hit by bad p.r. or a scandal? The prescription, in most…
When Do Scandals Sting?
It's the X factor. Scandals and bad publicity of any sort have evolved into one of lifestyle marketing's…
The Luxury Squeeze: Wealthy Have Less, Wannabes In Waiting
NEW YORK -- Where's the growth?
In the $75 billion luxury goods sector, it's all but done a disappearing act…
Purpleskirt Heads To Hollywood
NEW YORK -- Leveraging its close ties with the entertainment business, PurpleSkirt.com, a three-year-old…