More From Valerie Seckler
Outerwear Gets Sporty at ASR
HUNTINGTON BEACH, Calif. — The jacket trend that has swept the contemporary market for a year has spread into…
Stylin’ Simplicity
NEW YORK — Even as the retail universe continues to consolidate, branding consultant Arthur Rubinfeld sees a…
A Plus-Size Embrace
NEW YORK — A wave of plus-size purchasing is starting to build.
Increased sales of women’s plus-size apparel…
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Consumer Spending Up 4.2% On Apparel and Accessories
NEW YORK — Consumer spending on apparel and some accessories in 2004 advanced for the first time in three…
Gay Marketing’s Warming Signals
The stage is set for more gay marketing plays in the year ahead.
Cache’s Campaign Targets Gen X
NEW YORK — Cache is taking its advertising act back to Grand Central Terminal in March, but the fashion brand…
The Squeeze on Apparel’s Sweet Spots
NEW YORK — The sweet spots in the apparel business are growing fewer and farther between.
It’s a tough…
Apparel Trails New Luxe Hit Parade
NEW YORK — There’s a boom in spending on new luxuries, but fashion is far from number one on the list of luxe…
The Case for Consistency
NEW YORK — People associate Levi’s with the color blue, Fila equally with red or white, Nike with white and L…
Branding at the Color of Speed
NEW YORK — As the pace of life accelerates, marketers are starting to use colors to appeal to people who are…
Ford Supermodel Contest To Be TV Documentary
NEW YORK — While fashion often markets a world of fantasy, this year, Ford Models will highlight its five…
For Magazine Ads, Location Matters
NEW YORK — Assessing the effectiveness of ad positions in magazines is gravitating from art to science.
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What’s Clicking in Fashion
NEW YORK — Levi’s has been the most popular brand of jeans, Louis Vuitton the top fashion label and Ugg boots…
Clicking With the Wired Consumer
NEW YORK — It’s a brave new world of consumers empowered by emerging technologies — one in which people are…
Karen Harvey Growth Plans Start in London
NEW YORK — The ongoing globalization of fashion tastes has compelled talent acquisition and development firm…