More From Valerie Seckler
Buzz Brightens as TV Spots Fade
Friends are the leading source of information about fashion merchandise, according to a new Look-Look poll.
Spend Less, Buy More
Women are more likely to buy a greater number of items at cheaper prices to refresh their wardrobes.
Great Expectations Go Unmet
Fashion brands ought to mind a widening gap between people's expectations and what they think they're getting…
Boomers: Divide and Conquer
It's a mistake for marketers to paint Baby Boomers with too broad a brush, a reality evident in new findings…
Four Big Brands Strike Winning Chord
As fashion retailers scramble to find the next rich niche to mine, four brands, Liz Claiborne, Hanes, Jones…
Making Ads Simply Irresistible
A growing number of marketing experts has been clamoring for branding that taps into people's emotions, but…
Kenneth Cole Wins Ad Award
Although fashion has been slower than some sectors to embrace gay-specific marketing, Kenneth Cole copped the…
Marketing Intelligence: Strip-Club Chic Is Taking Off … A Moving Target
STRIP-CLUB CHIC IS TAKING OFF: Strip-club chic has slithered its way into mainstream fashion marketing over…
Luxury Cut From Another Cloth
NEW YORK — Call it the big drop.
Asked about their spending for apparel as a personal luxury in the first…
Sexuality’s New Subtle Appeal
Fashion firms are grappling with whether sexually charged messages are less appetizing for a new generation…
Marketing Intelligence: Gay Titles In Fashion … Collegian’s Choices … Color Matching
GAY TITLES IN FASHION: Apparel and jewelry advertising in gay print media increased at more than twice the…
On the Prowl for Prestige
NEW YORK — Status-seeking hasn’t lost its cachet.
In fact, it is a compelling consideration among luxury goods…
Look-alike Brands Lose Some Luster
NEW YORK — Call it brand differentiation disease.
Consumers’ growing ennui with fashion brands becoming ever…
Boomer Mind-set: Open Says-a-Me
NEW YORK — An openness to new ideas is the trait that most Baby Boomers say describes them.
This is good news f…
Mothers of Fashion Reinvention
NEW YORK — The fashion business soon may be on the receiving end of a revitalizing shot in the arm from…