More From Valerie Seckler
The Skinny on a New Fit System
With poor fit the main reason women return apparel, a new sizing system, developed to fit three body types…
Holiday Spending Seen Rising
Holiday spending is projected to rise by 4 percent to $681 per person this year, according to The NPD Group.
Brands Look to Score With Nets
The New Jersey Nets are aiming to pump up their marketing plays at the Continental Airlines Arena with the…
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Why College Students Keep Spending More
A record rate of employment among college students, plus perennial desires to indulge and experiment, are…
Marketers Focus on Asian-Americans
A journey of a thousand miles begins with the first few steps.
Persuading People, Where They Shop
Andy Murray, chief executive officer of Saatchi & Saatchi X, literally bet his house on the store as…
Gauging Impact of McDonald’s Designer Duds
Will McDonald's be able to lift employee morale at its 13,700 U.S. restaurants with uniforms from celebrity…
The Shopping Experience: Service Is Key
The best way to keep shoppers from abandoning an apparel store for good isn't having the best selection of…
Why Fashion Keeps Bottling Celebrity Pop
Celebrities are the thread tying together American pop culture and, as such, provide a platform for fashion…
Rising Above Fashion’s Hue and Cry
Few would question the emergence of an American consumer who is far more savvy and demanding than she was…
Shoppers: Buying Into Store Settings?
The bar for marketers is being raised by shoppers who, Roberts said in an interview, increasingly are making…
Liz, Dockers Sign to Bzz
Liz Claiborne is seeking a buzz boost for Soul by Curve for Women and Soul by Curve for Men, ahead of their…
AOL Reveals Top Search Picks
According to America Online, the most popular searches include Speedo swimwear, Oakley sunglasses, Angelina…
NPD Group Acquires STS Market Research
Expanding its capacity to provide consumer research, NPD Group has acquired STS Market Research.
Story Pitches From Taboo to Hilarious
It's bigger than a bread box and even tougher to get one's arms around.