More From Valerie Seckler
U.S. Brands Take a Tumble With Teens
American brands are losing some luster with teens around the world -- and right here on their home turf.
Brands Losing Luster With Teens
U.S.-based labels falling out of favor
Catch the Millennials If You Can
Fashion players, particularly those aiming at the Millennials, are moving a big part of their marketing…
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Women’s Wishes: Control, Security and Peace
What do women really want? As their lives are buffeted by an increasingly diverse array of demands in a…
Vuitton Leads Fashion Pack In AOL Searches
Paris Hilton passed Britney Spears as the most searched for celebrity on America Online this year, and iPods…
Gen-X Pinches Apparel Purchasing
Apparel marketers are failing to retain Gen Xers' attention, let alone boost their dollar take from this…
Medium Is the Message: Screen-Based Marketing Seen as Next Big Wave
Saatchi & Saatchi ceo Kevin Roberts' book examines how marketers can convey emotion-infused stories via…
There’s No Banking on Star Power
Celebrity mojo apparently isn't working much magic for fashion brands.
Report: Luxe Apparel Purchases Drop
Purchases by affluent Americans of apparel they considered a personal luxury decreased by 27 percent in the…
Book Reveals Secrets of Consumer Buying
The price deflation that has afflicted the apparel business seemingly forever has actually afforded the…
Consumer Spending? Follow the Wages
Is predicting consumer spending behavior more of an art or more of a science?
Stressed Shoppers Grab for the Controls
A "highly pressurized moment" in the lives of Americans, one dubbed the "Armageddon sensation" by futurist…
Making a Power Play for Women
The sports giant's foot-dragging trek to marketing full-throttle to women was based on the same…
Quest for Real Thing Points to Comfort
The cascade of cash from youths and young adults, banked on forever by the fashion business, could be flowing…
The Nine Percent Solution
Women would dish out at least 9 percent more money for apparel if they had a more enjoyable experience trying…