More From Valerie Seckler
Consumers Demand More — for Less
Apparel brands are losing traction on the slippery slope of customer loyalty as consumers grow ever more…
Luxe Study: Rating the Brands by Status
Affluent consumers may be highly aware of a particular luxury fashion brand -- but that's no guarantee…
Diet Pepsi Ad Gets Image Award
Diet Pepsi's Super Bowl TV commercial, spotlighting guy-watchers Carson Kressley and Cindy Crawford, took top…
WWD Recommends
Gay Marketing Group Overhauls Ad Standards
Responding to complaints from among its 100,000 or so visitors each month, gay marketing watchdog The…
Some Ads Sing Louder Than the Brands
A fashion brand may capture a consumer's eye with a clever ad, but how much farther will it get?
Cosmopolitan, Glam.com Join Forces in Ad Venture
The world of virtual marketing has spawned a new pair of unlikely bedfellows.
Consumers Finding Satisfaction, for Less
Given the primal choice of fight or flight when confronted with the stresses of today's world, a significant…
The Great Shopping Divide
The era of people shopping in a broad range of venues, regardless of their income levels, may be drawing to a…
Consumer Confidence at 4-Year High
Buoyed by an improved jobs market, consumer confidence logged a gain for April, soaring to 109.6 from 107.5…
Poll Finds Aguilera Main Fashion Influence
Mirroring the unpredictability of fashion itself, a survey has found that the celebrity most likely to…
Banana Republic Conveying Modern, Stylish Fall Image
Banana Republic is streamlining its image for its fall ad campaign, playing on a sense of stylish simplicity…
Brands’ Challenge: Bridging Gap With Young People
The Millennials' penchant for individualism, along with the proliferation of generation-based marketing, are…
Solving the Service Equation
Designer brands still have a ways to go before they please the country's wealthiest shoppers.
NPD: National Brand Shoppers Outspend Private Label Fans
Shoppers who prefer national brands consume significantly more apparel than those who are partial to private…
Fickle Fiftysomethings Vote With Their Feet
Americans 50 and up are showing little loyalty to fashion brands, unlike their predecessors at the same age.