More From Valerie Seckler
Keeping a Constant Aim Amid Fashion’s Quick Change
Why does staying true to a purpose for its own sake matter for businesses today?
Census Reveals More Diversity In Gay Market
Fashion marketers targeting gay male, lesbian and bisexual consumers will be speaking to a more diverse…
Treading the Fine Line Between Horsemen Logos
How will U.S. Polo play?
Show Me the (Luxury) Products
Forget about provocative sexual imagery.
Business as Usual: 2 to 3% Rise in Apparel Spend Seen in ’06
Americans' spending on women's apparel is likely to slow sharply in the remaining months of 2006, resulting…
GLBT Players’ Urge to Merge
It's de rigueur for a magazine to be acquired by a new publisher for its circulation list and sometimes to…
Shopping’s New Launchpad
In something of a David and Goliath story, social networking site MySpace.com was the starting point in…
Fashion’s Steady Play for Gays
In the "knees" version of its inspirational "body that you make" campaign aimed at women, Nike replaced copy…
Hispanic Spending Falls as Profile Rises
Purchasing of women's apparel by Hispanic consumers has abruptly slowed down.
Defying Statistics: Latina Purchasing Lags As Buying Power Speeds Up
Purchasing of women’s apparel by Hispanic consumers has abruptly slowed down.
Th(e) Influencer’s Artful Connection With Consumers
With fashion looming as a lightning rod in today's culture, Th(e) Influencer is out to spark the creativity…
A Fashionable Stamp of Social Consciousness
Two apparel players, American Apparel and Nike, are among the 10 brand names that college students view as…
Making China’s Big Numbers Add Up
There's a new cultural revolution under way in China.
Marketing Squeeze Play
The brave new world for which brand marketing maverick Pat Fallon has been waiting is here.
Homing In on Apparel Spending
There's a new wild card in the wealth effect.