More From Rachel Strugatz
Social Media: Fueling Growth at Makeup Geek
Makeup Geek credits rapid growth to social media.
Winning at Social Media Video Advertising
Effective video strategies for brands hinge on creating different content for each social platform.
Moroccanoil Names Sara Sampaio New Face
The model will replace Rosie Huntington-Whiteley as the new Moroccanoil beauty ambassador.
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New Yeezy Boost 350 V2 to Bow
A white, black and red version of Kanye West's Yeezy Boost 350 V2 sneakers hit Feb. 25.
WWD Predicts: Beauty Trends From NYFW Fall 2017
Makeup is making a comeback on the runway.
Backstage at Marc Jacobs RTW Fall 2017
The hair and makeup at Marc Jacobs' show was an ode to street culture.
Lauder Names Marie Han Silloway, Matthew Parr
The two executives have joined the Estée Lauder brand.
Etsy to Launch New Marketplace
Etsy Studio will be the first stand-alone platform born out of parent company Etsy Inc.
Backstage at Victoria Beckham
Glowy, dewy skin was central to the look, said Pat McGrath, who used products from Estée Lauder and Victoria…
Shows’ New Mantra: Digital or Die
Fashion shows are being supplanted by digital-focused initiatives that support them.
Victoria Beckham, Estée Lauder Expand Partnership
Estée Lauder is going deeper in its collaboration with Victoria Beckham.
Flavored Water Brand Hint Gets Into Beauty
Hint is introducing sunscreen that uses the same real fruit essences as its beverages.
Beauty’s New Digital Craze: A Custom Approach
Advancements in technology are taking customized beauty products from novelty to mainstream services.
BareMinerals Signs Deal With Influencer Ingrid Nilsen, Expands Range
This is one of the biggest deals between beauty brand and influencer to date.
Dior Poison Girl Targets Millennials With U.S. Launch
Dior is focusing its marketing efforts primarily in the online space to recruit a younger customer.