More From Matthew W. Evans
Men’s Corner: Wrangler Rustling Up a Fragrance
NEW YORK — Wrangler Apparel Corp., known for its iconic, namesake denim brand, will launch its first…
Kanebo Marks Anniversary With $650 Cream
NEW YORK — Kanebo Cosmetics U.S.A. Inc. is marking its fifth anniversary here by introducing Sensai Premier…
Art of Shaving’s Custom Skin Care
NEW YORK — While cosmetics customization typically targets women, shaving and treatment brand The Art of…
Brut Re-created by Helen of Troy
NEW YORK — Brut, a name that has endured within the fragrance industry for decades, is being reinvented.
First…
FiFi’s Star-Studded Night Out
The FiFi's were heavy on celebrities, but appropriately for a ceremony that will be televised in May, its…
Beauty Beat: Stacie Simmons’ ‘Beautiful Place’
NEW YORK — As a young girl, Stacie Simmons wanted to work behind the makeup counter at Bloomingdale’s. Now…
Axe Takes Swing at Body Wash
NEW YORK — Unilever’s Axe brand is telling 18- to 24-year-old guys that maintaining personal hygiene is a…
NPD Study Looks at Shopping Habits of Affluent Women
NEW YORK — It seems that affluence is synonymous with fickleness in the beauty market.
Women with an annual…
YSL Beauté Teams With NBA, Ducati for Z Zegna Promo
NEW YORK — The image of Ermenegildo Zegna’s new Z Zegna scent is about to get a whole lot sportier — thanks…
Blu Mediterraneo Betting Less Is More
NEW YORK — Acqua di Parma is feeling anything but a little blue.
The LVMH Moët Hennessy Louis Vuitton-owned…
Target, E.l.f. Hitting It Off
NEW YORK — Target is one of the latest retailers to differentiate its cosmetics assortment with a dollar…
L’Artisan to Open N.Y. Shop
NEW YORK — L’Artisan Parfumeur will open its first freestanding U.S. store here Monday as part of an…
Beauty Beat: Attal to Succeed Agon at L’Oreal USA
NEW YORK — L’Oréal Group has confirmed a WWD report by announcing that Laurent Attal will succeed Jean-Paul…
B. Kamins Ready for Men
NEW YORK — Skin care marketer B. Kamins is tossing its hat into the men’s grooming ring. The seven-year-old…
L’Oreal Chases the Opposite Sex
L'Oreal Paris is launching its first men's grooming line, an antiaging series called Men's Expert, that's…