More From Matthew W. Evans
Santana Strikes Fragrance Chord
The legendary Carlos Santana has signed a deal with Victory International for signature men's and women's…
Nivea’s Heightened Sensitivity
NEW YORK — Nivea is acting on its penchant for sensitive guys: The Beiersdorf-owned brand will double the…
Green Eyes for New Men’s Brand
NEW YORK — One upstart grooming marketer is hoping to become the envy of men everywhere — eventually.
But…
Men’s Corner: Jordan’s 3rd Scent Is a 23
NEW YORK — While he may spend more time on the links rather than on the court these days, retired basketball…
Caswell-Massey Poised to Expand
NEW YORK — Caswell-Massey, the personal care brand that was founded 253 years ago in Newport, R.I., has…
CityLife’s Modern Twist on the Barber Shop
NEW YORK — Barber shops are a dime a dozen in Chelsea. Just about every corner has one, each a throwback to a…
Sexy Hues to Drive Nars Sales
NEW YORK — Nars Cosmetics Inc. is no stranger to sexy themes in color cosmetics, judging by the success of…
Beauty Beat: Aramis Adds to Lab Series Line … Avon Names Smith EVP … Parlux Buys XOXO License
NEW YORK — Aramis Inc. is turning up the heat on its Lab Series for Men line with the April launch of a…
Beauty Beat: L’Artisan Parfumeur Spun Off From Cradle … Shiseido to Shutter Studios
L'Artisan Parfumeur Spun Off From Cradle
NEW YORK — L’Artisan Parfumeur has left the Cradle.
Cradle Holdings…
Men’s Corner: May, Anthony Logistics Get Sporty
NEW YORK — May Department Stores Co. will further differentiate its men’s grooming assortment via an…
EuroItalia’s New Love: Moschino Cheap and Chic
I Love Love, Moschino's newest scent, will be introduced in the U.S. in February in an exclusive arrangement…
Star Power Saves Christmas
Red-hot celebrity scents and all-time classics helped prestige fragrance makers tally sales that were flat to…
Stores Bank on Celebrity Mania to Save Beauty’s Holiday
Retailers in the U.S. and Canada are hoping this season's celebrity fragrances will give sales the holiday…
Racers and Bikers in Beauty’s Fast Lane
NEW YORK — Just as automobiles come in all shapes and sizes, so do the fragrance deals that hinge on them.
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Beauty Shop
When it comes to retailing trends in beauty, there’s something to be said when the world’s largest beauty…