More From Matthew W. Evans
Men’s Corner: Grooming Lounge Sets Product Line, New Stores
Grooming Lounge Shaving Solutions, as the new shaving line is called, includes a face wash, a shave oil…
Beauty Beat: H2 Follows Hummer Fragrance
Hummer, the sport utility vehicle-inspired fragrance that was launched last summer, has been followed up by…
Beauty Beat: Parfums Azzaro Set To Spice Things Up
Parfums Azzaro has concocted what it believes is a scent of seduction.
Men’s Corner: Iredale Introduces Makeup Range for Men
With a new line called HE, Iredale Mineral Cosmetics Ltd. is the latest beauty brand to market men's makeup.
Beauty Beat: Cartier to Customize Scents
To herald the start of this fragrance venture, Cartier's fragrancer for the project, Mathilde Laurent, will…
Beauty Beat: Amenity’s Spin on Shaving … Gillette Tweaks Treatment Line
Dwight Schultheis, founder of men's grooming brand Amenity, wants to break the mold of the niche men's…
Men’s Corner: Le Petit Spa Targets Male Clientele
Le Petit Spa's newest location, at 900 Second Avenue, has partnered with men's grooming brand E Shave for the…
Beauty Beat: A Shaving Line for Gentlemen
The proprietor of a three-year-old e-commerce site called Egentlemen.com has created his own men's shaving…
Men’s Corner: Jack Black’s Magnetic Liquid Lexicon
NEW YORK — Amid fifth anniversary celebrations last month, men's grooming brand Jack Black unveiled a trio of…
Beauty Beat: Luxe Pack Gains Foothold in N.Y.
The third time proved the charm last week for Luxe Pack New York.
Men’s Corner: The Sunny Side of Sharps
NEW YORK — Niche men's grooming marketer Sharps Barber and Shop is getting into sun care while eyeing…
Men’s Corner: BAA to Open Men’s World Duty Free Shop
The travel retail arena is one of the latest venues to be influenced by the booming men's grooming market.
Beauty Beat: Zirh to Unveil Men’s Scent
Zirh International Corp. is already among the top men's skin care players in department stores, but now it…
Clarins to Get Everlast Line
NEW YORK — Clarins Fragrance Group has won U.S. distribution rights for yet-to-be launched Everlast fragrance…
Men’s Corner: Upstart Men’s Lines Finding Niches
NEW YORK — Growth of the men's grooming category in recent years has allowed upstart brands to carve out…