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Jessica Binns

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More From Jessica Binns

The True Cost of a Complicated Checkout

If you're not making online checkout easy, your shoppers will walk away—and maybe forever.

From Strange to Surreal, Smart Clothing Takes a Step Forward

People are coming up with curious ways to add connectivity into clothing and infuse novel data sources into…

LA Fashion Industry Sees Shift Amid Ongoing Offshoring

A new report takes the pulse of L.A.'s fashion landscape, polling business leaders on their plans and pain…

How Alibaba’s New 88 VIP Membership Takes a Cue from Amazon Prime

Like Amazon Prime, Alibaba's new VIP loyalty offering is designed to afford access instead of merely offering…

Does it Matter That Virtually No One’s Buying Through Alexa Yet?

How many Alexa owners have actually used one of Amazon's smart speakers to place a purchase this year?

Report: Walmart to Hire 2,000 Tech Pros This Year

Only Amazon is adding more to its technology headcount.

Luxury Learns Not All Influencers Are Created Equal—And What That Means for Turnover

Data from Spotted reveals which celebrity tie-ups flourish or fail for luxury brands.

Why Millennials Are Paying in Installments for Their Fashion Finds

Leave it to a millennial serial entrepreneur to discover the way his credit-shy generation wants to pay for…

Reebok’s High-Tech Sports Bra Takes Inspiration from NASA Spacesuits

The bra's Motion Sense Technology offers stiffening support during high-impact activity while softening to…

Why M&S’s Digital Ambitions Hinge on Retail Startups and Innovators

Marks & Spencer is pinning its digital future on a tie-up with investment firm True and its quorum of…

This Many Shoppers Made Prime Day Impulse Purchases on Clothes, Shoes

Spend-happy consumers responded to attractive discounts on clothing and shoes with unplanned Prime Day…

Myant Bets on Textile Computing as the Future of Fashion Tech

This Canadian company came up with underwear that monitors vital signs.

How This Startup Uses Mobile to Give Factory Workers a Voice

A new program aims to incentivize manufacturing facilities to improve conditions for their laborers.

Zara Launches Ship From Store to Drive Sales, Shopper Satisfaction

The Spanish purveyor of fast-fashion is strengthening its omnichannel push to capture sales opportunities and…

Blockchain Is or Isn’t Happening, Depending on Whom You Ask

Forrester sees companies tapping the brakes on blockchain, for KMPG the tech is "gaining momentum" and…