More From Jessica Binns
Artificial Intelligence, Visual Search Help Forever 21 Lift Order Value by 20 Percent
After a successful test in tops and dresses, F21 fast-tracked its plan to help customers shop by graphic…
Nike’s In-House Approach to Apps Outshines Activewear Competition
In the game of build vs. buy, Nike proves that keeping mobile app development in-house can pay off handsomely.
Why Plus Sizes Disappeared From Old Navy Stores for 11 Years
After an 11-year hiatus, plus-size apparel is returning to 75 brick-and-mortar Old Navy stores—here's why…
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Factory Investments Earn Inditex No. 4 Spot on Fortune List of Companies Changing the World
Inditex's work on improving factory conditions and worker training and education got Fortune's attention.
What Threads’ $20-Million in Funding Says About Where Luxury Retail Is Heading
Threads, the innovator selling women's luxury clothing through messaging apps, plans to use $20 million in…
In the Year of Automated Checkout, Two More Startups Demo Cashierless Tech
Startups are rolling out automated store tech to take on Amazon Go.
Will Home Shopping Remain Relevant for the Next Generation?
Qurate Retail Group, owner of home shopping networks HSN and QVC, had lots to say about young consumers in…
How Footwear Tech Helps to Find the Right Fit
Shoe shopping is getting an upgrade with the rise of footwear-fitting apps that streamline the process of…
All of the Cool-Kid Brands Are Using This PLM, Which Just Raised $8 Million
Direct-to-consumer brands like Stitch Fix, Allbirds and Outdoor Voices need a PLM that tackles their…
What Gucci’s Robot Influencer Campaign Says About the Future of Social Marketing
Robots can be less risky to work with flesh-and-blood celebrities and influencers whose all-too-human foibles…
Could Augmented Reality Bring Shoppers Back to Stores?
Augmented reality could create engaging new ways not only of experiencing brick-and-mortar but also of…
Are Selfie-Obsessed Shoppers Abusing Try-Before-You-Buy E-Commerce Policies?
Some consumers hung up on Instagram are buying—and returning—clothes just for the social media…
Blockchain for Logistics Gains Momentum with New IBM-Maersk Partnership
IBM and Maersk's Joint blockchain platform, dubbed TradeLens, is designed to bring trust and transparency…
How Marie Claire’s Three-Week SoHo Pop-Up Could Reshape the Retail Experience
When executed strategically, pop-ups can deliver an engaging consumer experience and help brands unlock new…
Unboxing with Alexa: How Gwynnie Bee Uses Voice to Engage Customers
The clothing-rental company wants to make customers' unboxing moments even more of an experience.