More From Jessica Binns
How GDPR is Driving Brands to Unlock the Value of Voice Experiences
A voice agency chief talks voice utility, as an Estee Lauder marketing lead explains why the brand is taking…
Encouraged by Results, M&S Expands Predictive Analytics Adoption
Marks & Spencer is using First Insight's predictive analytics to make better decisions in even more…
How Even the “Temple of the Swoosh” Gets the Retail CX Wrong Sometimes
Nike is all about building beautiful, experiential stores but even those efforts can fall short of what…
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Why Bain Invested in These Supply Chain Startups
Every brand, both large and small, is seeking an Amazon-like edge.
How Walmart’s JetBlack Personal Shopping Startup Makes “Magic” for Members
The first startup launched from Walmart's Store No 8 incubator is mulling an expansion to cities beyond New…
This Blockchain Startup Will Track Garments from Source to Store
New Zealand startup Origins aims to bring greater transparency and verification to the apparel supply chain.
The Reason Why Chico’s Partnered with Amazon Might Surprise You
A Chico's executive explains the rationale behind the decision to sell its wares on "friend or foe" Amazon.
Lucrative Cloud, Advertising Businesses Power Amazon Earnings
With so many business units driving growth, how soon can Amazon reach $25-billion in private-label apparel…
Why Human Touch Remains Essential in Data-Driven, AI Retail
Data and AI are essential in retail—but they aren't the "be all, end all."
Twinery Wants Your Disruptive Textile Tech Ideas
The innovation group from MAS Holdings, among the largest South Asian manufacturers, is calling for…
This is the Kind of Shopper Every Retailer Wants
A new consumer study identifies the shopper whose preferences and purchase frequency power the retail bottom…
How Brands Should Approach a Voice-First Commerce World
Designing experiences for voice requires new ways of thinking.
There are No Quick Solutions to Fashion’s Microfiber Pollution Problem
Lenzing and AAFA discussed the thorny issue of microfibers polluting waterways and harming marine life—and…
Guess Courts the Chinese Consumer With Alipay Integration
Chinese tourists are a valuable demographic for Western fashion brands.
How Digital Prowess Can Make or Break Your Retail Business
Two new surveys point to the role digital plays in consumers' overall shopping experience.