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Emily Burns

Wellness Market Reporter

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More From Emily Burns

EXCLUSIVE: Sexual Wellness Brand Pure Romance Pivots to Omnichannel Business

The company will remove its multilevel marketing component to modernize and better reach consumers.

Meet the Insurance Company Protecting Against Med Spa Complications

A look into how CoverWell by InjectSure is expanding nationwide with software integration.

Words of Wisdom From CEW Women’s Leadership Award Honorees and Speakers

Beauty industry leaders reflect on their careers, approach to the business and the future of the category.

Ōura Secures First Nationwide Retail Partnership

The wellness tracking ring will now be available at about 850 Best Buy locations.

The Root Cause

Brands and salons are betting big on the "skinification" of hair with the scalp care category.

2022’s Top 100 Global Beauty Manufacturers

WWD Beauty Inc's annual ranking of beauty's biggest manufacturers shows the industry endured a roller-coaster…

EXCLUSIVE: Dune Suncare to Enter Ulta Beauty

This marks the brand's first major retail expansion.

HerMD Hosts Event on the Future of Women’s Health Care

Panels focused on menopause and sexual health, equity and legislation, and innovation and investment.

The Phantom Takes His Final Bow

After 35 years and nearly 14,000 performances, Broadway's beloved, longest-running show "The Phantom of the…

Dior’s Grey Fete, Ami in the Metaverse, Stefan Larsson’s Pay Package

Dior celebrated its L.A. "Gris" exhibition, Ami has moved into the metaverse, PVH details CEO Stefan…

EXCLUSIVE: L’Objet Forays Into Personal Fragrances

The collection includes four nature-inspired eau de parfums.

Elix Releases 2023 State of Menstrual Health Report

Findings show pain is more pervasive than ever and reports of chronic conditions are on the rise.

The Year of Social Wellness

Clubs, like Remedy Place, are replacing cocktails with cold plunges.

EXCLUSIVE: Personalized Gut Health App Ayble Launches

It is the only gastroenterology company accredited by the American Nutrition Association, according to the…

EXCLUSIVE: Taraji P. Henson’s Boris Lawrence Henson Foundation and Kate Spade Launch Wellness Pods at HBCUs

The "She Care Wellness Pods" will offer mental health resources to more than 25,000 Black women at college…