More From Cathrin Schaer
At an All-Time High, Zalando Expects Good Fortune to Continue
After a record first quarter, the European e-commerce giant explained how it plans to continue the trend…
Hugo Boss Pins Hopes on Casualwear and Online
The German firm saw sales slide 8 percent in the first quarter.
The New Fashion Police? Platforms Forcing Brands to Be More Sustainable
Platforms like Zalando, Asos and Amazon are all upping their sustainability game. Could these e-commerce…
WWD Recommends
Optimism Grows at Puma After ‘Very Good’ Q1 Results
Despite freight problems, international tensions and pandemic uncertainty, the German sportswear brand…
EXCLUSIVE: Adidas Launches Brand Campaign Featuring Superstar Partners
The series of inspirational films, featuring the likes of Beyoncé, football star Mo Salah and gamer Ninja and…
Further Details Emerge on Germany’s Newest Fashion Week in Frankfurt
Organizers reveal their new brand identity, a tough focus on sustainability goals and uncertainty about how…
Zalando Eyes 10% Share of Europe’s Fashion Market
The platform, one of Europe's largest online retailers, saw double-digit increases across the board in 2020.
Hugo Boss Plans to Take Suiting ‘Next Level’ After a Bruising 2020
The German marquee brand is predicting a springtime recovery.
Despite Tough 2020, Adidas Reveals Ambitious 5-year Plan
While trumpeting a new five-year strategy, Adidas said little about the sales process for its troubled Reebok…
Birkenstock Deal Adds Heat to Comfy Shoe Sector
Private equity giant L Catterton and family holding Financière Agache took a majority stake in the…
Birkenstock Sells Majority Stake to LVMH-Affiliated Investors
The iconic German footwear brand will fund further expansions, with support from L Catterton and Financière…
Puma Plans More Fashion, Female and Regional Focus
The German company ended a patchy year, heavily impacted by the pandemic, with single-digit decreases, but…
Former Boots Beauty Exec Heads to Zalando
Joanna Rogers is credited with leading the U.K. corner drugstore company's beauty revival.
Global Fashion Group’s Bet on E-commerce in Emerging Markets Finally Pays Off
E-commerce umbrella, Global Fashion Group, sells the world's fashion brands to Russia, Latin America…
Chris Hemsworth Is Hugo Boss’s New Brand Ambassador
The Hollywood actor is expanding his role with German marquee brand, Hugo Boss.