More From Cathrin Schaer
Virtual Fitting Rooms, From Marketing Gimmick to Essential E-commerce Tool
In a pandemic, customers no longer have the opportunity to try before they buy. The fashion tech sector is…
The Race to Make a Truly Circular Running Shoe
The world's sportswear giants are in a race to come up with the first running shoe that, after it is…
Zalando Raises Guidance as Consumers Acclimate to Lockdown
The German e-commerce platform saw revenues jump by over 20 percent as shoppers and retailers headed online.
WWD Recommends
Hugo Boss Plans Pandemic-Driven Focus on Casualwear
Revenues in the third quarter decreased 24 percent, despite a return to positive sales in China and…
Puma Q3 Results Underscore Activewear’s Resilience
Barring further drastic lockdown measures, the company expects a positive operating profit for 2020.
EXCLUSIVE: Zalando’s Latest Move in Race to Be Europe’s Leading Fashion Platform
The new project, offering brands more digital real estate and better access to user data, is Zalando's answer…
Hugo Boss to Launch Capsule With Top German Influencer
The capsule, with influencer Caro Daur, will launch in October.
In Berlin, Fashion Designers Are Aligning With the Art World
The trade fairs that formed the backbone of Berlin's biannual fashion week will migrate to Frankfurt next…
Claudia Schiffer Sets Fashion Photo Exhibit
The display will include works from Ellen von Unwerth, Corrine Day, Arthur Elgort, Herb Ritts, Juergen Teller…
Adidas Shareholders Grill Management at Virtual AGM
Racism, forced labor, publicity missteps, a lack of diversity and postponed dividends were just some of…
Zalando Breaks Records in Q2 as Digital Surges
The European fashion e-tailer made more money than ever and gained a record number of active customers and…
Adidas Execs Confronted by Q2 Sales Slip, Multiple Controversies
At a press conference for second-quarter results, Adidas executives tackled many of the controversies dogging…
Hugo Boss Predicts Pent-up Demand for Formalwear as H1 Sales Slump
The company saw sales improvements every week since May, led by reopening in China.
Despite Sales Slide 15.4% in H1, Puma Boss Is ‘Very Happy’ With Q2
The latest sales trends suggest a recovery could be under way.
Where Pride and BLM Meet: Honey Dijon on Race, Sex and the Upcoming Creative Renaissance
One of fashion's favorite musical tastemakers explains why she believes the current unrest will bring about a…