More From Catherine Salfino
Why the Time is Now for Natural Fibers
Circular and biodegradable fiber qualities matter to nearly three-quarters of today's consumers (75 percent)…
After Two Years of Covid, Consumers Still Feathering Their Nests
About 4 in 10 consumers say they're still staying home more often in response to the current Covid variants…
On World Water Day: How Fashion Can Do Its Part
One of the threats that puts the world's water supply at risk stems from fashion: manmade textiles, materials…
What Kids Are Wearing: Anything But Basics
Rising vaccination rates and reopening schools are a boon to the market for children's apparel, data shows.
How Conventional Cotton Can Organically Meet Consumer Desires
Consumers have differing ideas on terms that describe different types of cotton and what "organic cotton"…
How Better Omnichannel Can Bring Future Growth
To appeal to today's consumers, retailers should audit their products across all their channels to align…
Why Brands Should Focus on Durability Aspect of Sustainability
Concerns about climate change and the pandemic have consumers focusing their attention on more sustainable…
The New Tech, New Spaces Bringing Human Touch to New Stores
Retail's clearly in the midst of a transformational period, according to one in-store technology innovation…
Why Brands Should Take the Long View on Customer Reviews
Stores and brands might not realize the importance online reviews play in increasing visibility, improving…
Applying the Best of Holiday ’21 to Retail in 2022
Smart apparel brands and stores will take last year's best trends and incorporate them into their businesses…
Secrets Behind Small Businesses Success in 2022
Americans want to actively support small business, according to the U.S. Chamber of Commerce.
Why Supply Chain Woes Might Not Carry into 2022
Experts believe fashion has exceeded expectations, given the challenges it faced, and will remain competitive…
Working Natural & Sustainable into New Year’s Resolutions
Activewear and loungewear stockists recognize the category opportunity as consumers adopt healthier…
Here’s Why Retailers Can Stop All That Discounting
We’re closing out a year that saw stores cautiously open with pandemic protocols, then saw doors open wide…
What Global Consumers Want in 2022 Denim Jeans
The reasons behind denim's appeal vary from country to country, and that can affect how marketers may want to…