More From Catherine Salfino
Here’s What Parents & Students Want in Back-to-School Apparel
Yes, it's Back-to-School (BTS) time and stores and brands should note what Gen Z and their parents are…
Why Microplastic Pollution is Still Fashion’s Concern
Experts say it's high time for the fashion industry to start listening to not just environmental authorities…
Consumers: It Matters Where Fashion is Made
Apparel makers and retailers should consider that 61 percent of Americans say they're likely to buy "made in…
Here’s Why It Matters That Brands Market Directly to Gen Z
Brands and retailers believe Gen Z is the future. But it's not just treating them well that will lead the way…
Here’s How Brands & Retailers are Leveraging Collaboration for Profit
Industry experts say fashion brands and retailers should consider how collaboration can improve the shopper…
How Brands Can Win Via the Extended-Size Market
While some brands have figured out how to cater to the extended sizes market, there remains a lot of room for…
These Two Trends Can Be Summer Sales Drivers
Two seemingly dichotomous trends are taking place this season: the "coastal grandmother" and "feral girl…
Why Resale Isn’t Going Away (And Why Brands Should Enter the Market)
Gen Z and Millennial interest in more eco-friendly shopping along with a thirst for good deals boost digital…
Why the Birthday of the Blue Jean Continues to Be Celebrated
It's been nearly a century and a half since the humble blue jean was born.
How Customer Experience Indicators Can Drive Business
Some companies are closely examining CX indicators to help meet customer expectations and spur business in…
‘Business Comfort’ Means Big Opportunity for Denim
Now that workers are returning to offices either full-time or in a hybrid arrangement, the definition of…
How Fashion Can Work With Shoppers to Move Beyond COVID
Clothing retailers must take the lessons learned during COVID to reset how they do business going forward.
For Earth Day, Here’s How Fashion Can ‘Invest in Our Planet’
The goal of Earth Day's organizers this year is to engage governments, people, businesses, and institutions…
Guess Which Generation Wants Sustainable Clothes the Most?
Industry experts say opportunity awaits the retailers that truly hear and respond to customer concerns…
How Brands Are Stepping Up Their Sustainability Game
Some fashion brands are making concerted efforts to change their practices and supply chains to reach…