More From Catherine Salfino
How Retailers Can Up Their Digital Gifting Game
There is a lot of opportunity for merchants who help make gift giving easier, especially in the online…
What’s the Modern Recipe for Shopping Holidays Win?
Brands should bet on a strong omnichannel approach for the holiday season, versus banking on any one day…
Here’s How Recycled Denim Helps America
On Nov. 15, America Recycles Day aims to improve both the country and the planet by encouraging more…
Here’s How Blending Reality Can Seriously Increase Sales
Some fashion retailers are finding digital realities are helping to remove shopper friction both in-store and…
How Activewear & Denim Can Embrace Sustainability
Nearly half of all consumers (49 percent) say environmental friendliness is an important factor in their…
What Digital Disruptors Can Teach Legacy Brands About D2C
The path taken by successful digital disruptors can provide a roadmap for legacy brands looking to increase…
How Performance Marketing Can Boost Holiday ’21
The strategies behind performance marketing can help apparel brands navigate the Holiday '21 season while…
Here’s Why Cotton Stands Out in a World of Change
Cotton's sustainability comes to the fore as climate change threatens not just the plant, but the communities…
How the Pandemic Really Affected the Mindset of Global Consumers
New research shows windows of opportunity for the makers and retailers that take the time to discern what…
Fashion & The City: Why NYFW & the Met Gala Were Needed Now
NYFW and the Met Gala served as sparkling showcases of the resilience not just of the American garment…
After a Dip, Covid Pushed Influencer Marketing Even More
Despite recent challenges influencer marketing is growing significantly, with the market more than doubling…
How Fast Fashion Shows Disparity Between What Consumers Want & What They Buy
Did Covid crimp consumers' fast-fashion desires? Here's the scoop.
The Clock is Ticking: Get Your Brand on This App
With roughly 1 billion users worldwide, Gen Z's favorite social app is where savvy marketers says brands need…
Office or Not, Here’s Why Consumers Still Want Comfort
Apparel brands should count on one thing: no matter where employees land, comfort will still be king.
How to Cultivate Loyalty with Next Gen Shoppers
It's more important than ever to cultivate loyalty despite the stops, starts, and potential for more Covid-19…