More From Catherine Salfino
How E-Commerce Consumers Can Prep Stores for Post-Covid Days
Merchants that pivoted to digital during the pandemic not only saved their businesses but also prepared…
How to Turn Prime Day Lessons into Q3 and Holiday Success
Now that Amazon Prime Day is over, apparel brands can look at what worked and plan for both back to school…
Meeting Shopper Demand with Localized Assortment Optimization
Apparel shoppers want choices, and they want the stores and clothes to reflect their local tastes and demands.
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As Restrictions Set In: Mining & Optimizing Consumer Data
Industry experts say that privacy changes mean brands have to work harder to collect and optimize data for…
Chalk Talk: Retail Better Prep for the Return to School
MasterCard SpendingPulse expects BTS apparel sales will jump an impressive 11 percent from 2019.
Here’s Why Made in USA is Still Important to Fashion Consumers
Consumer surveys consistently show over 90 percent of consumers have a favorable view of 'Made in USA'…
The New Experiences & Stores Emerging From COVID
Reuniting with shoppers might feel so good, but they're looking for the experiences that mesh with what…
The In-Store Shopping Experience for 2021 & Beyond
Retailers are anticipating the return of the in-store customer -- and assessing the incentives and…
Why it Pays to Be Accountable in a Social Media Storm
At a time when brands and retailers are held accountable on social media, fashion must be ready to capably…
Meeting Spring/Summer Apparel Demand as Pandemic Rules Lift
There are signs that American life is returning to some semblance of normalcy. And that means some good news…
How This War is Creating a Golden Denim Opportunity
To be skinny or not to be skinny? That is the question.
Reasons to Celebrate Denim’s Birthday
Apparel retailers should be deliberately planning their upcoming denim assortment, as jeans are sitting in a…
Prepare for the Next Level of Business Casual
As vaccinated workers return to offices, casual and comfortable will play major roles in the new definition…
Prepare Now for the Blue Jean Comeback
Consumers will want to shift from the casual clothes they'd grown used to during the pandemic, without making…
Advanced Features Bring Impressive Performance to Cotton Activewear
After a year that sapped people of their motivation, the warm weather of spring is inspiring many of us to…