More From Catherine Salfino
This Earth Day, Consider Cotton & Regenerative Agriculture
Gen Z consumers in particular put environmental concerns like climate change, pollution and waste at the top…
After a Hard Year, a Little Levity From the Fabric of Our Lives
A new Cotton Inc. campaign reminds viewers how the confidence, comfort, and relatability of cotton fit into…
For Consumers and Makers: A Reminder About Benefits of Natural Fiber
Those who are minding their planetary impact should take note of the many upsides to fashion fibers found in…
Why Showing Some Love Yields a Strong Return
Fashion brands that created or donated face masks during the pandemic found that giving back can be good for…
Why ‘Durable Goods’ Are Crucial for Fashion Resale
Coresight says resale, especially fashion resale, is becoming increasingly mainstream as American consumers…
World Water Day Renews Concern Over Microplastics Pollution
While pollution of any kind is never a good thing, the concern with microplastic particles is the ease with…
After a Year a Covid: How Consumers Have Changed & Stayed the Same
Twelve months since the coronavirus pandemic upended life as we know it, much has changed and yet much has…
How to Meet the Demands of the 2021 Gen Z Shopper
To fashion marketers, knowing which trend appeals to which generation is key to reaching them and selling…
Why Fashion and Retail Better Prepare Now for Data Privacy Laws
Consumers are becoming more aware that their digital lives aren't completely private and that's sparking…
Why Those Consumer Reviews Are So Valuable—Even the Negative Ones
Now that we're buying so much online, we've reached the point where we want to read reviews for just about…
What Self-Care and Wellness Trends Mean for Apparel
Growing interest in health and wellness has an impact on the types of clothes consumers will be looking to…
These Are Some Top Consumer Shopping Trends for 2021
Casual apparel, shopping convenience and digital engagement are just a few of the trends marketers should…
Here’s How Small Businesses Can Survive & (Perhaps) Thrive in 2021
Experts reveal the strategies small fashion businesses can employ to lay the groundwork for a recovery…
How Did Apparel Handle Holiday 2020 Take-Backs?
The 2020 holiday season delivered an onslaught of apparel returns but some retailers see take-backs as an…
How Apparel Brands Can Earn Loyalty During—and Despite—Covid
Whether shoppers are buying online or in-store, loyalty is harder to come by.