More From Catherine Salfino
In 2021, These Twin Forces Will Drive Apparel Sales
Experts point to two key themes that apparel retailers can lean on to court consumers and capture sales in…
How to Appeal to Consumers After 2020’s Disruption
Now is the time for marketers to lean into the aspects of their brand values that support consumers'…
How Covid Forced ‘Table Stakes’ Tech Into Retail’s Reality
Sudden transformations to digital have not only become necessary for the short term, but vital to maintaining…
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The drumbeat for a more sustainable industry has steadily become louder and more accepted.
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The Urgency in Selling Home Comfort for Holiday 2020
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Here’s How Fashion Retailers Can Leverage AI During Covid
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Amazon, Revolve and Saks Bring Cotton’s Story to Life
The three companies are curating cotton-focused fashion to communicate the fiber's natural benefits to…
How Apparel Retail Preps for Holiday in a Pandemic
NPD's Marshal Cohen says the holidays will look very different this year but they "won't be a bust."
Why World Cotton Day Gets Global Recognition
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How Apparel Stores Can Use Tech to Attract Coronavirus Consumers
COVID-19 forced new business models to be adapted overnight to keep businesses operating, and for the safety…
How Covid Forced Fashion Sellers to Re-Think Their Supply Chains
In the months since Covid-19 began, supply chain diversity, AI and 3D design are taking up more significance…
The Creature-Comfort Clothing That Consumers Want Now
Apparel retailers offering an assortment of soft, cozy, comfortable clothes can capitalize on surging demand…