More From Catherine Salfino
The Next Retail Model: Getting With the Streaming Program
Today's livestream shopping offers modern, interactive entertainment, something that's especially appreciated…
How Better Fashion Supply Can Meet Shoppers’ New Demands
Clothing sellers can dig themselves out of the inventory morass brought on by the coronavirus pandemic.
Look to Performance Fabric to Move Children’s Wear for Back to School
Regardless of what the school year brings, parents will reach for comfortable, easy-care children's clothing.
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Why Growth in Athleisure Is the Pandemic’s Silver Lining
In a matter of days last March, everyday office attire went from traditional workwear to workout clothes.
Versatile Denim Emerges as a Go-To for Students and Flex Workers
Denim appears to be emerging as the "old reliable" to get students, workers, and parents through this period…
COVID Could Give Shopping Malls and Clothing Stores a Much-Needed Facelift
As coronavirus keeps consumers fearful of indoor shopping centers, retailers and mall operators must offer…
How Fashion Is Using Tech to Weather the COVID Storm
Apparel retailers struggling to weather the COVID storm will be wise to pin their hopes on seamless…
How Apparel Sellers Can Tackle Back-to-School Amid Mounting Uncertainty
Most parents are adopting a "hope for the best, plan for the worst" attitude, and plan to put comfort above…
How to (Try to) Plan For the Pandemic Consumer
Coronavirus-weary Americans are starting to move away from quarantine wardrobe, Edited says, but what kind of…
Why ‘Made in USA’ Could Really Become More of a Reality
The coronavirus pandemic shined a harsh spotlight on fragile clothing supply chains, spurring consumer…
Consumer Behavior is Changing; Here’s How to Pivot Your Marketing
As quarantined consumers shift their shopping online, apparel retailer must pursue new marketing tactics to…
Millennials and Gen Z Face Same Crises With Different Outlooks
For millennials who survived the Great Recession, news of fresh financial instability seems to be hitting…
Apparel Is Banking on Smart Tech to Help Reopen Retail Locations
As shoppers return to stores, apparel retailers must offer engaging and contactless technologies to meet…
How COVID-19 Fast-Tracked Much-Needed Retail Change
Some shutdown behaviors might serve as lessons for retailers as the world slowly moves to the other side of…
Stop the Synthetics: Consumers Want Technical, Natural Fiber Activewear
More than half of consumers would pay more for activewear with a higher ratio of natural cotton versus…