More From Catherine Salfino
How BOPIS Can Ease Pandemic Fears and Grow Apparel Retail Sales
Fashion retailers can drive sales and address coronavirus anxieties by offering the option to purchase online…
How Denim Has Evolved to Stand Test of Time
Designers have adapted the blue jean from being purely rugged workwear to a wardrobe classic, while keeping…
How Apparel Brands Can Make E-Commerce-Only Work During Store Shutdowns
There's no telling when in-store shopping will return to normal, meaning it's even more important for brands…
How Consumers Are Trying to Stay Positive and Comfortable Right Now
The increased sales of items like sweats and yoga pants speak to the consumer's effort to self-soothe during…
Clearing the Air on Earth Day: Is Cotton Really a Thirsty Crop?
This year's 50th Anniversary of Earth Day was very different from past events.
In New Retail Landscape, Brands Can Connect Through Gaming
In recent weeks, 41 percent of consumers have been playing video games more than before the COVID-19 outbreak.
There’s a Simple Reason Why Fashion Designers are Embracing Sustainability
NYFW designers were concerned about climate change, sustainability and how the fashion industry could make a…
How to Navigate the Tricky Online Dance in the ‘New Normal’ of COVID-19
Engaging shoppers online can be tricky while the coronavirus changes the retail landscape.
Why Every Denim Brand Benefits From Casual Workplaces
The trend toward casual workplace dress codes bodes well for denim brands, especially as the pandemic forces…
How Natural Fibers Can Help to Protect the Planet’s Oceans From Microplastic Pollution
Preferring natural fibers such as cotton can help to keep harmful microplastic pollution out of the planet's…
Here’s Where Apparel Should Spend Social Platform Ad Dollars
This year, spending on social media is forecast to grow to 13 percent of marketing budgets, and is expected…
Here’s How Retailers Can Optimize Returns for Apparel Shoppers
UPS found that 73 percent of shoppers say the overall returns experience impacts their likelihood to purchase…
How This Denim Jumpsuit Celebrates Women’s History—and Empowerment
With National Women's History Month on the horizon, Cotton Inc. and The Great collaborated on a Rosie the…
Cotton Incorporated Celebrates 50 Years Promoting Textile Innovation
The iconic Seal of Cotton logo was born in 1973 to give consumers a visual reference to quickly identify…
Brands Looking to Grow Athleisure Should Start With a Focus on Work Wear
The more people realize how comfortable sneakers, joggers and yoga pants are, the more they're incorporating…