More From Catherine Salfino
Here’s What a Decade Has Changed in Fashion Retail
Successful apparel brands survived a tough decade because they understood the value of digital transformation…
The Pluses of Equal Pricing, Free Shipping
Plus-size shoppers dislike paying more for the same styles as their straight-size peers.
What a Girl (and Boy) Wants: Here’s What Drives Kids’ Wear
Parents of babies and young kids love shopping for children's clothes, but that excitement fades when the…
Holiday Fared Well, Thanks to Explosive E-Commerce
While not as strong as some had forecast, the holiday was respectable, with online sales showing yet another…
Those Pesky Kids Are Showing Up—and They Want Sustainable Clothes
Millennials and Gen Zers are said to have a "social first" mindset, caring about how something is made and…
A Crystal Ball Would Be Helpful: The 2020 Consumer Outlook
While retail focuses on holiday, varying economic indicators make it tough to pinpoint how consumers will…
Why Consumers Continue to Embrace DTC Brands
Successful direct-to-consumer DTC apparel brands fill a targeted niche, one that shoppers can easily navigate…
Painful? Probably, But Self-Disruption Is Necessary
If you're an established apparel firm replete with traditional constructs, there's probably only one way to…
Tech Tools For Enchanting Holiday Numbers
Experts point out that adopting even one or two new tools can help drive traffic, engagement and, ultimately…
How to Give Apparel New Life Through Recycling
The average American throws out more than 80 pounds of used clothes each year, according to the Environmental…
How Malls Can Whip Up Some Modern Holiday Magic
Stores, which have to pay rent no matter how busy or slow, are always looking to inject some "magic" into the…
Hey, Mom & Pop: AI & Machine Learning Are For You, Too
Artificial intelligence and machine learning can help small and mid-market brands personalize the customer…
How Designers are Injecting Creativity and Reinventing Denim
Despite all the new looks designers are bringing to denim, brands should keep in mind that consumers also…
Here’s Why Size Inclusivity Should Start With Younger Consumers
More and more mainstream apparel brands are getting the message that size inclusivity is key in appealing to…
Holiday Forecast Strong Despite Shorter Selling Season, Tariffs
One quarter of consumers plan to spend more on holiday gifts this year compared to last, while 61 percent…