More From Catherine Salfino
Yes, There Are E-commerce Platforms Besides Amazon
Savvy fashion brands can take advantage of some other digital marketplaces that are gaining ground.
Why Brands Need to Reposition For the Conscious Consumer
Everyone from artisan-produced luxury labels to discount mass retailers is appealing to consumers seeking…
How to Take Advantage—and Compete Against Private-Label Brands
The growth of private labels doesn't automatically spell doom for other brands and retailers.
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Here’s Why Connecting With Hispanic Market is a Must for Retail
For fashion brands, connecting with Hispanic consumers at a deeper level is crucial to tap into a strong and…
Retailers May Need to Reassess How They’re Targeting Different Generations
When it comes to clothes shopping, retailers need to reassess how they're appealing to different generations…
Here’s Why Made in USA Still Matters
Brands that still produce apparel in the U.S. feel a sense of pride about it—and believe their customers do…
New Performance Tech Has Enhanced Cotton’s Natural Properties
Modern performance technology has enhanced cotton's natural properties so brands and designers can meet…
Millennial Parents’ Demand for Sustainability is Far Reaching
More than one million millennials are becoming moms each year, and their demands for sustainable clothing are…
The Consumer/Retailer Relationship Demands a New Level of Personalization
Retailers should be focused on ways to help consumers with what they want, rather than simply proving how…
This is What Denim Brands Need to Resonate With Gen Z
Denim brands must focus on how to stand out and appeal to younger consumers whose purchasing power is quickly…
Digital Savvy Could Help Brands Win the Chinese Consumer
E-commerce has increased across China over the past three years, but mobile has seen the most striking growth.
Back-to-School: Why It’s All In the Timing
Amazon's Prime Day kicked back-to-school shopping into high gear.
High-Tech Natural Fiber Sees Added Interest for Outdoor Apparel
At Outdoor Retailer Summer Market, new developments in high-tech natural fiber apparel came in response to…
Here’s Why Cotton’s Golf Game Is Getting Stronger
Golfers will find more cotton than has been seen in years thanks to the natural fiber being linked with…
Blue Jeans Go Green Campaign Ramps Up Interest at Denim Days
At Denim Days, interest in Blue Jeans Go Green drew lines of attendees keen to recycle more denim.