More From Catherine Salfino
Here’s Why Fashion Is Still Crushing on Pop-Ups
If traditional retail had a crush on pop-up shops a few years ago, one could say they've now entered into a…
Why Being Transparent is Vital—and Profitable—for Fashion
Consumer concern is pushing the fashion industry to become more transparent, sustainable, ethical, and…
Here’s How the Activewear Market Can Continue to Grow
In its recent Activewear US Digital IQ Index report, Gartner L2 said activewear continued to grow faster than…
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How To Appeal To Consumers Who Want To Pare Down Their Wardrobes
After years of acquiring mountains of clothes thanks to inexpensive fast fashion, consumers are paring down…
From Indie to Major Labels, Denim Abounds as Birthday of the Blue Jean Nears
The blue jean, despite generations of trends and changes in taste, remains a powerhouse in the apparel…
How Brands Can Cater to Kids and Parents When it Comes to Children’s Wear
For brands and retailers, figuring out how to appeal to kids while keeping parents happy is no easy task.
Why It Makes Sense to Flock to the Subscription Box
While some may think it's a novel way to move more apparel, can curated boxes be good for business? Industry…
What Brands Are Doing With Sustainability—And What Consumers Want
For most consumers, sustainability in apparel primarily means labels that make clothing using natural fibers.
Why Earth Day Should Be an All-Year Commitment for Apparel Brands
If eco-consciousness was a novel idea in the '70s, these days it's not only important for business, but for…
Are Brands Serious Enough About Their Sustainability Missions?
Brands shouldn't just rely on their "give back" messages, they should be looking deeper into their supply…
Should Marketers Prepare for a Post-Social World?
It's not like social media will be going the way of the VCR anytime soon, but its use is dwindling and…
These Are the Clothes That Perform for Spring—Despite What Retailers Think
Just days into spring, despite still cool temps in some places, shorts are out on the sales floor, and…
How Synthetic Microfibers End Up In Food and Drinking Water
Studies show hundreds of thousands of microplastic particles can enter the water supply just by laundering a…
Are Brands and Retailers Paying Enough Attention to Taglines?
Certain taglines can create an enduring emotional connection for consumers if brands can get it right.
Why It’s Imperative to Connect with Gen Z on Social, Sustainability Issues
While older generations may not have paid attention to, issues like factory conditions and pollution, younger…