More From Catherine Salfino
Here’s Why Fashion Needs to Add More Sizes, Stat
The "you can't sit with us" notion regarding extended sizing hasn't done the fashion industry any favors, but…
Getting More From Social Media’s In-App Buy Buttons
So far, consumers aren't taking to social media shopping as quickly as anticipated but that could change…
In a World of Athleisure Influence, Here’s How Denim is Adapting
With athleisure's adoption, it would be easy to think joggers and leggings are the top fashion bottom…
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Here’s Why Brands Should Be Targeting Male Shoppers
A new study shows stores and brands should be paying more attention to the men's wear side of the fashion…
Here’s Some New Tech to Really Connect With Consumers
Online shopping has made some things too easy, so brick-and-mortar retailers are calling on new tech to…
Here’s How to Appeal to The Indoor Generation
With eight in 10 people spending nearly 22 hours per day indoors, brands and retailers not tapping the…
Despite Strong Holiday, Analysts Warn of a 2019 Slowdown
Despite the overall good news reported for Holiday 2018, a slowdown may be ahead for 2019.
What New Year’s Fitness Resolutions Will Mean for Athleisure in 2019
Stores and brands are well aware of the consumer quest to look and feel better in the New Year, and new…
The Consumer Outlook is Good. For Now.
While shoppers have been spending well over the holidays, analysts expect a slowdown in certain sectors of…
Why Fiber Content Labels Matter For Both Online and In-Store Shoppers
Consumers, as well as manufacturers, would do well to focus as much on the fiber content and care labels as…
How Gen Z is Redefining Influencers and Retail
If the children really are our future, brands and retailers better be prepared to have a digital relationship…
Customer Service Value Has Increased Substantially Amid Consumer Shifts
Customer service, whether it's in-store, online or over the phone, is exploding in value as consumers grow…
Here’s How to Avoid the ‘Analysis Paralysis’ of Too Much Data
The best way to understand customers and what they want is to collect their data, dig through it and offer…
More Online Stores Are Opening Shops as Demand for it Increases
Despite online shopping's seeming omnipresence, e-commerce stores are still finding success by opening brick…
What Brands Are Missing About Email Marketing
Targeted, personalized email marketing can be very rewarding and is "ahead of the pack" when it comes to…