More From Catherine Salfino
Technology, Social Expands Reach of Fashion Week
Designers and brands have long since abandoned relying on traditional fashion media to connect with…
Stores Should Expect Strong, Value-Driven Sales for 2015
A spate of positive economic news – low gas prices, strong employment figures, and high consumer confidence…
Athleisure Runs Up the Score with Even More Designers and Collaborations
When big sports competitions roll around, apparel stores like to get in on the action. Apparel retailers…
Increasingly on Valentine’s Day, Apparel is for Lovers
Ahh, Valentine's Day. The day when men feel pressured to do something nice for that special someone in their…
Newness & Natural Fibers Could Spark Intimates Category
A few years ago, intimates were fun and fresh and colorful and then...nothing changed. It seems consumers are…
How to Keep the Men’s Market Strong Both Online & In-Store
In an effort to keep menswear sales as strong as they've been the last few years, retailers are going beyond…
Holiday Post-Game: Good News, But Discounts Were Big
Now that holiday 2014 retail sales have been reported -- and it looks like U.S. consumers came out ready to…
Retail Marketing is About Defining Each Generation
It wasn't that long ago when marketers merely had to place ads in newspapers and magazines, or on TV or the…
Earlier Holiday Shopping Slowed Black Friday, But Good For Season
No sooner did Thanksgiving weekend end and media reports were declaring that not only was Black Friday a bust…
Luxury Retailers Increasingly Adopt Omnichannel Strategies
Like beauty, luxury is in the eye of the beholder. Higher-end apparel retailers and brands have been trying…
Parents Will Pay More for Unique, Quality Kids Clothes
Nothing in this world is certain but death and taxes – and kids outgrowing their clothes. It's a steady…
Cotton Still the “Fabric of Our Lives” After 25 Years
Over the years, the commercials have shown the fabric worn by small children as they played outdoors, bigger…
Cotton’s Runway Show Highlights Fiber’s Versatility
When models took to the catwalk in Cotton's 24 Hour Runway Show (Nov. 7-8), a record-high number of viewers…
Good Service Could Redirect Promotional Holiday Season
Now that Halloween is over, retailers can unabashedly break out the holiday music and winter decorations -…
Cotton LEADS Drives Sustainable Practices
Most people want to do right by Mother Earth. Sure, they might grouse about taking out the recycling, or…