More From Catherine Salfino
Giving Consumers the Performance They Want—And Then Some
What if you could spill lunch down the front of your shirt, walk through torrential rain to get back to the…
It Appears 2015 ‘Tis The Season to Be Jolly
Now that everyone is filled with Halloween sugar regret, it's time to focus on something more positive. And…
More and More, Shoppers Drag Their Feet Heading Back To School
While consumers were taking their time to shop for back-to-school season, they were actually spending more…
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Buttoning Up with Transitional Outerwear
It’s that time of year when a crisp fall day sounds great until you find you’ve left the house dressed in…
Playing Favorites: Brands Market Emotional Relationship to Apparel
In recent years, some retailers and brands have shortened traditional seasons into cycles in which a limited…
The Active Way to Court the Hispanic Market
The United States has a large population of Hispanic Americans, shoppers who are all about keeping up with…
Sharing Economy Means Rent Designer Now, Perhaps Buy Later
From the time they are teens going to prom, through to attending their own children's weddings, men have been…
Keeping Moms-to-Be on Trend Key to Maternity Market Success
The experience of buying maternity clothes to fit a rapidly changing body can be daunting but maternity shops…
Keeping Up With Today’s Savvy, Swerving Teens & Tweens
Tweens, who range in age from 8 to 12, and teens command $75 billion of discretionary spending, but they're…
Potential Boon from the Shoppable Side of Social Media
If it seems like people spend a lot of time on Facebook, Instagram and Twitter, it's because they do—to the…
In Today’s Improved Housing Market, Consumers Call for Better Linens
The U.S. has seen a slow but steady growth in housing over the last few years. Both new housing starts and…
Subscribing to a Growing Retail Notion: Boxed Apparel Services
For years now, retailers have appealed to the time-strapped or fashion-challenged by offering the services of…
Why Personalization is Vital to Retail Relevance
In Northern New Jersey, a supermarket in an area with a large Italian-American population stocks a large…
Put Down Those Beach Towels — It’s Time for Back-To-School
The ink has barely dried on June's report cards, but retailers are already thinking about Back-to-School…
Importance of Truly Connecting with “Need to Know” Millennials
The millennial generation's thirst for knowledge apparently knows no bounds. Take, for instance, the story…