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Alexandra Pastore

Editor, Strategic Content Development

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More From Alexandra Pastore

IBM Finds Majority of Americans Wish to Continue Working From Home

A new survey by IBM reveals insights into current consumer sentiment and disrupted shopping patterns.

Data Reveals Millennials Are Increasing Online Spending

Consumer behavior report examines changes in Millennial spending habits in the wake of the coronavirus…

Storytelling That is More Than Skin Deep

The beauty industry represents personal and individual expression where inclusivity and authenticity are a…

Data Predicts Americans Will Feel Strain With Higher Utility Bills This Summer

Findings from Arcadia point to increases in energy usage as the U.S. workforce shifts to home continue.

How Can Influencers Stay Relevant Amid Global Concerns?

Behavioralists and industry experts weigh in on the changing landscape.

American Express Launches Its Largest Global Shop Small Campaign

New data found U.S. small businesses need "regulars" to come back in order to survive 2020.

Fitting the Bill

The LYCRA Company talks the perfect fit.

Terez Partners With Isaac Calpito on Capsule Collection

The influencer has been leading thousands in online workouts during quarantine.

The COVID-19 Catalyst: Emerging Stronger With Customer-Centric Digitalization

Executives from First Insight and Wolverine Worldwide joined WWD in discussing strengthening digital…

EShopWorld Identifies Where U.S. Brands Are Finding New International Audiences

The company's global apparel and footwear e-commerce sales saw an over 120 percent increase in early June.

Sì Sposaitalia Collezioni Sets September Dates

The event is being positioned as a relaunch of the bridal market.

Gravity Blanket Taps Ron Chereskin for Its First Design Collaboration

The science-driven home, wellness brand will release its Modernist Collection this summer.

Fashion’s New World Order: Consumer Behavior Insights and Retention Strategies

Bluecore joined WWD in discussing digital strategy and keeping new buyers engaged as physical stores reopen…

New Report Asks What Makes a Brand Meaningful?

Klaviyo and Future of Commerce reveal insights into the nine ways brands are connecting with consumers…

Selfsized- Jeans that Fit Everyone in the Room

Selfsized, which was first launched for S/S 20, received industry praise thanks to its unique feature that…