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Alexandra Pastore

Editor, Strategic Content Development

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More From Alexandra Pastore

Rewarding Responsible Spending

Afterpay launches "Pulse" in the U.S., a loyalty program that rewards consumers while also benefiting…

Nate Is Ready to Handle Your Mobile Checkouts

The new mobile app aims to provide a frictionless experience as the first universal accelerator for online…

Values That Matter

As the fashion industry struggles with relevancy, a student research project at Polimoda offers insights into…

New Behavior Reports Reveal Caution Remains as Attention Shifts

Consumers are more comfortable spending, though fears remain, and many say there is no going back.

Eyeing Clean Beauty

With health and safety top of mind for consumers, wellness products are coming out on top during the ongoing…

Frame Introduces Live Video Shopping Series With Bambuser

Jens Grede of Frame and Sophie Abrahamsson of Bambuser discuss the new digital experience and how to reach…

First Insight’s Data Puts Coronavirus Impact on Consumer Behavior Into Five Key Phases

The company's series of consumer survey results reveal the pandemic's impact on purchase decisions and…

Uncle Bud’s: The People’s CBD

Leading with innovation and accessibility for all, it's no surprise that Jane Fonda's favorite CBD has her…

How the Direct-to-Consumer Shift Accelerated Overnight

Executives from Oracle NetSuite and Thompson Tee joined WWD in discussing the coronavirus impact and the…

As COVID-19 Continues to Fuel E-commerce, Buy Now, Pay Later Programs Evolve

Online payment solution companies are creating new partnerships and offering new services amid increases in…

EXCLUSIVE: Klarna and Cosmopolitan Team to Launch ‘Hauliday,’ a Virtual Shopping Event

The 48-hour event will invite Cosmopolitan's readers to shop incentives from Klarna's 4,200 U.S. retail…

Back-to-School Shopping Will Experience New Shifts in Consumer Behavior Amid Uncertainty

Data from Deloitte finds parents seeking to balance purchase drivers with safety and security.

Studies Find COVID-19 Has Solidified Gen Z’s Core Values

The pandemic is a defining moment in the lives of Gen Z consumers who remain constant, outspoken advocates…

Google, Gap Inc. Discuss Navigating the ‘Path Forward’

Executives from Google and Gap Inc. joined WWD in analyzing accelerating digital trends and ongoing changes…

Fit:Match Bringing Contactless Apparel Shopping Experience to Brookfield Properties

The 3-D AI-powered technology solution will launch in Chicago, Los Angeles and Dallas.