More From Alexa Tietjen
The Thread: Face Masks Are Taking Over the Zeitgeist
Are face masks a health precaution or a fashion statement? Or, perhaps, both?
Touchland Is So Not Your Grandma’s Purell
The hand sanitizer brand is breathing new life into a forgotten category.
The Internet Can’t Get Enough of Vagina-Scented Products
Between Goop's This Smells Like My Vagina candle and Erykah Badu's "Badu P--sy" incense, vagina-scented…
Beauty Inc. Newsletter: Huda Kattan to Host Pitch Fest at VidCon Abu Dhabi and More From ‘The Thread’
The Huda Beauty founder will award the best business idea with $6,000, "Shark Tank"-style.
First Look: Danielle Bernstein Brings Eponymous Label to Macy’s
The collection marks the We Wore What blogger-turned-entrepreneur's foray into ready-to-wear.
Rhoxanne Villaseñor Launches Fine Jewelry Line
Rhox debuts with hoops and studs, priced from $100 to $300.
How Influencer Brittany Xavier Is Transitioning to TikTok
The Instagram influencer has been growing her TikTok audience by thousands of new followers per day.
Adornment Was the Biggest Makeup Trend at NYFW
The breakout trend was seen on runways at Christian Cowan and Christopher John Rogers, among others.
The FTC Wants Feedback on Its Influencer Endorsement Guides
The Federal Trade Commission seems to be all ears as it aims to better navigate social media's murky…
Biossance’s Clean Academy Finds Allies in Fellow Clean Beauty Brands
Ilia and Youth to the People are among the brands to join the second season of Biossance's educational…
SK-II Calls for #NoCompetition at the 2020 Tokyo Olympics
The campaign stars six female athletes, including gymnast Simone Biles.
It’s All About Skin at NYFW
"Every photographer, designer, whatever — they never want to see foundation on skin."
Nikita Dragun Spoofs Classic Rom-coms in New Benefit Campaign
The campaign stars Dragun on a quest for "How to Get a Brow in 10 Days."
Tanya Taylor Unsubscribes From NYFW, Launches Digital Series Instead
For the first time, the brand is skipping out on a NYFW event, opting to instead show its new collection via…
Arielle Charnas’ Sister Collaborates on Jewelry Capsule
The capsule is the first for Michaela Podolsky, Charnas' beauty influencer sister.