More From Alexa Tietjen
Are Influencers the Escape Social Media Wants During Coronavirus?
Engagement on sponsored content is up, as social media users are left to their mobile devices while…
Salons and Spas Go Digital Amid Coronavirus Closures
Practices are turning to virtual consultations and telemedicine, simultaneously bolstering online sales.
Matter of Influence: Amber Fillerup Clark Brings Dae to Sephora
Sephora, which closed its U.S. and Canada stores on March 17 due to the coronavirus, has no plans to delay…
Coronavirus Leaves Salon Workers, Beauty Freelancers Jobless
Government-mandated closures due to the coronavirus have left nail technicians, hairstylists and makeup…
Standout Social Presence: How to Craft a Clear Identity Online
Cutting through the clutter — and creating content that draws in a brand's community of users — was the key…
How Social Media Platforms Are Responding to Coronavirus
Instagram aims to promote "informative memes" via a paid partnership, while YouTube is featuring the CDC's…
Coronavirus Content Raises Questions of Morality on Social Media
The virus' real-life implications are paramount, but some social media users are reducing it to #content.
Amanda Stanton Brings Lani the Label to Bloomingdale’s
The line is expected to bring in $2 million in sales in 2020, said Stanton.
EXCLUSIVE: Essie, Reddit Partner on Gift Exchange Program
Essie is hoping to tap into the social platform's beauty-obsessed Gen Z audience via a RedditGifts…
The Thread: Beauty Flocks to TikTok
Fenty Beauty is one brand giving users plenty of room to go viral via a dedicated TikTok house.
Report: Nike and Adidas Reign Supreme at Influencer Marketing
Both brands received more than 300,000 mentions from U.S. influencers last year, according to a new report…
EXCLUSIVE: Emilia Clarke x Clinique Generates $6.7 Million in MIV
Clarke generated $2.35 million in MIV through her Instagram account, according to new Launchmetrics data.
Dyson Unveils $500 Hair Straightener
The Corrale, Dyson's third beauty product, took seven years and $32 million to develop.
FTC, FDA Issue Warnings to Companies Over Coronavirus Claims
The companies were allegedly selling products claiming to treat or prevent COVID-19.
How Vivrelle Aims to Be the ‘Bergdorf’s Meets SoHo House’ of Luxury Rental
The luxury handbag and jewelry rental service is seeing monthly double-digit growth less than two years after…