More From Alexa Tietjen
The Thread: Beauty’s Sustainability Buzz
Beauty influencers have become more vocal about sustainability, though consumers have seemingly deprioritized…
Influencer Inanna Sarkis Releases Capsule Collection
Delayed due to the coronavirus, Sarkis' streetwear brand makes its way online today.
Financial Influencer Mrs. Dow Jones Launches Stimulus Program
The influencer aims to educate Millennials and Gen Z about finances and career during the coronavirus.
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Financial Influencers Gain Authority Amid Coronavirus
Money mavens are seeing an uptick in viewership, as social media users scramble to make sense of the…
Master Class: Drew Elliott
MAC Cosmetics' senior vice president and global creative director on joining the Lauder family, rethinking…
How Beauty Brands Are Adapting to the New WFH Norm
Clinique, Glow Recipe, La Mer, Ouai and more beauty companies are implementing various strategies to preserve…
The Thread: The First TikTok Beauty Influencer Line Is Here
Elsewhere on the Internet, Kim Petras will perform at NYX Cosmetics' virtual music festival.
EXCLUSIVE: Il Makiage to Hire Hundreds of Unemployed Beauty Freelancers
The company wants makeup artists to give tutorials to customers through its newly built virtual beauty school.
Glossier CEO Extends Workers’ Pay During COVID-19 Shutdown
Glossier will continue to compensate retail employees through late April.
EXCLUSIVE: Camila Coelho Collection Adds Swimwear
The superinfluencer's swimwear line debuts with Revolve, where swim is a top category.
MAC Cosmetics Moves Forward With Second Selena Tribute
MAC, which temporarily closed its stores due to the coronavirus, will release its second makeup line in honor…
With ‘Nightgowns’ on Quibi, Sasha Velour Offers an Escape From Now
What can a drag show named after what one wears while dreaming mean to a world living out a nightmare?
The Thread: E.l.f. Revives Viral TikTok Campaign With a Coronavirus Twist
"Y'all need to lather up."
5 Beauty Brands Launching Amid the Coronavirus Pandemic
Despite the extreme challenges presented by the coronavirus pandemic, some new brands are braving the…
MAC’s Viva Glam Commits $10 Million to Coronavirus Efforts
Viva Glam is donating to 250 global organizations working to help those impacted by COVID-19.