More From Alexa Tietjen
Bretman Rock: Quarantine Hair-Dye Devotee
While sheltering-in-place at home in Hawaii, Rock has taken to dyeing his hair a new color each week.
EXCLUSIVE: Snapchat Gives Kohl’s Virtual Closet an Update
The augmented reality feature lets customers sheltering-in-place try on and buy loungewear within the…
EXCLUSIVE: Olivia Culpo Launches More Than a Mask
The line of nonsurgical, nonmedical fashion masks will donate a portion of its sales to Feeding America.
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Brands Turn to Microinfluencers, as Supers Struggle With Relatability
Coronavirus gaffes by superinfluencers are causing brands to lean into the micro pool.
The Thread: Beauty and Wellness Brands See Payoff From Digital Efforts
Virtual initiatives born out of the coronavirus have led to a rise in social media engagement and in the best…
Skin-care Flexitarians: The New Wave of Beauty Enthusiasts
Consumers are seeking clean beauty with a side of clinical — and even a Botox injection or two.
EXCLUSIVE: L’Oréal First Beauty Company to Partner With Snap Camera
L'Oréal will soon unveil eight Snap Camera lenses including ones for Garnier, Lancôme, L'Oréal Paris and…
James Charles on ‘Instant Influencer’: ‘Blend, but Don’t Blend In’
What impact can a full face of makeup have on a world at war with an invisible virus?
How Beaubble Aims to Make Influencer Brands More Sustainable
The company is helping influencers like Karen Yeung and Teni Panosian build beauty brands from scratch…
Fashion Consultant Launches Online Index for Filipino Creatives
Mercado Vicente aims to combat the current anti-Asian sentiment by highlighting Filipino fashion designers…
DBA’s New Platform Is a One-stop Shop for Instagram Lives
Your Live Guide is a centralized destination for live content during the coronavirus.
Beauty P.R. Exec and Hairstylist Husband Start Nonprofit for Creatives
Support Creatives' first initiative is a Motorola Razr campaign with celebrity makeup artist Sir John.
Tina Craig’s U Beauty Aims to Redefine Luxury as Sustainable
The influencer's beauty brand sold through $1 million worth of product in its first month, according to…
Funmi Fetto on Writing the ‘Beauty Bible’ for Women of Color
"Palette," which releases in the U.S. on April 21, is Fetto's second book.