More From Alexa Tietjen
Historically White Beauty Industry Promises to Diversify Workforce
The disproportionately white beauty industry is actively looking to hire more Black employees. For some, it's…
Beauty Companies Put Money Behind Words of Solidarity
Companies big and small pledged and publicized donations to the Black Lives Matter movement on social media…
Beauty Forced to Confront Racism
Consumers are pressuring the beauty industry to go beyond statements and donations, and ultimately commit to…
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Uoma Beauty Founder Calls on Corporate America to ‘Pull Up or Shut Up’
"This is not a black fight, this is everybody's fight," said Sharon Chuter, founder and ceo of Uoma.
Instagram Adds More Monetization Methods for Creators
A feature called Badges will let influencers make money from going live.
The Thread: Beauty Gurus #PasstheBrush on TikTok
The transformation challenge has gone viral, prompting beauty influencers such as James Charles and Nikkie de…
The Tiny Face Challenge Takes Over TikTok
The trend emerged last week on the social media app and has since surpassed 3.7 million views.
Traackr Launches Influencer Marketing Budget Optimization Tool
The tool is meant to help marketers get smarter about influencer spend.
Pinterest Taps Influencers, Publishers to Drive Shoppable Content
Curations by Elaine Welteroth, Blair Eadie and interior designer Sarah Sherman Samuel are featured in…
Glossier Furloughs Retail Employees Due to COVID-19
Emily Weiss announced the news in a company blog post.
What’s Selling in Affiliates? Beauty, Bakeware and Birkenstocks
Self-care, baking muffins and a collective desire for comfortable footwear are driving growth in ShopStyle's…
PrettyLittleThing’s #StayAtHome Campaign Earns $4.7 Million in MIV
The majority of MIV came from the fast-fashion e-tailer's owned media, according to Launchmetrics.
Report: Influencers Are Losing 33 Percent of Their Income to COVID-19
Instagram influencers are losing an average of $3,100 per week, according to a report from Attain.
Could Virtual Beauty Try-on Be the Answer to In-store Product Testing?
Ulta Beauty is marketing its GlamLab virtual try-on feature as an alternative to product testers, as the…
EXCLUSIVE: RewardStyle Launches Cloud-Based Brand Portal
The feature allows RewardStyle's 5,000 retail partners to track influencer performance in real time.