More From Adriana Lee
Christian Lacroix’s Latest Fashion Move Is Virtual
The French design company marked its 35th year by going somewhere it had never been before: the metaverse.
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Amazon's cloud division walks through the biggest tech priorities facing brands and stores at Fairchild's…
Tech Forum: How Meta’s Vision for Shopping, Social, AR Connects in the Metaverse
Meta VP Nicola Mendelsohn explains how all of the company's efforts fit together in the virtual plane, and…
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This hot emerging brand's latest virtual work illustrates real creativity, and the real opportunity in front…
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Big Tech is already developing tools to make real voice commerce, or ambient shopping, a reality.
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The state of play for AR in fashion, including how Snap's work and that of recent innovators will drive…
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Meet Machine and Stella, Fossil's latest Gen 6 hybrid smartwatches — an analogue proposition in an…
Gap Inc.’s Sonia Syngal on Digital Transformation, San Francisco Stores, Lab
In a rare interview, Gap Inc. CEO Sonia Syngal speaks to WWD about the company's digital journey and how its…
Gap Inc. Opens Row of New San Francisco Test Stores, Co-Labs
Gap Inc.'s new Athleta, The Gap, Banana Republic and Old Navy stores at its SF HQ offer testbed, plus…
Shopify Unveils New Features, Updates, Including NFT Support
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EXCLUSIVE: Snap and Vogue to Bring Fashion Virtual Try-ons to Cannes
Virtual fashion try-ons are coming to Cannes — and Snapchat — with runway looks from Balenciaga, Gucci…
What Amazon’s Virtual Sneaker Try-ons Mean for Fashion
From sofas to sneakers, Amazon has upped its AR game — and it's taking mainstream shoppers with it.
Stitch Fix Lays Off Hundreds, Q3 Downturn
Amid drop in revenue, active clients and now staffing, Stitch Fix's plan remains fixed on Freestyle.