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Adriana Lee

Tech Reporter

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Apple Enters BNPL Arena

Apple's WWDC keynote covered myriad refinements to its devices and software — including a new installment…

Amazon’s Head of Worldwide Consumer Jumps Ship

Amazon is losing a key retail operations executive, as Dave Clark looks to "build" elsewhere.

Pinterest to Acquire The Yes

The tech company has signed a deal to buy the AI-powered shopping platform, in a bid to accelerate its social…

Sheryl Sandberg Will Be Meta-Mate No More

Sandberg is leaving Meta to lean in new directions (of some sort) this fall. 

Bold Metrics Raises $8M for Fit Tech

Hot off of its latest fundraising round, Bold Metrics eyes how the category fits into the metaverse.

RH Opens San Francisco Gallery in Historic Bethlehem Steel Building

The five-level space brings an atelier, restaurant, wine bars and rooftop park to the Bay Area.

Shopify Rolls Out Audiences Tool to Drive New Business 

In Shopify's machine learning-driven feature, merchants may find new customers, but Shopify may find even…

Instagram’s NFT Bid Begins in Earnest Now

Instagram support for digital collectibles gets underway, with limited tests launching this week. That's just…

How Does Real Sustainability for Fashion Work in the Virtual World?

Panelists from Lablaco, Eco-Age, Katla and Obsess talk circular fashion in the metaverse at the…

EXCLUSIVE: WHP Global to Bring Lotto to South Korea’s Coupang

WHP Global's Lotto sportswear brand is heading to one of the world's biggest e-commerce markets in exclusive…

EXCLUSIVE: Paris Hilton’s New Metaverse Move Puts Avatars in Motion

The star invests in animation app Immi and shows off what it can do, with a Bored Ape NFT that moves along…

Was Amazon’s $4B Loss an ‘Own-Goal’?

Amazon's latest earnings was historic in all the wrong ways. But it may have had a hand its own troubles. 

Snapchat’s New Features Target AR-Fueled Fashion Shopping 

Snap's courtship of fashion brands takes a big step forward, with new features for AR fashion try-ons, a new…

Authentic Brands Sues Bolt Over $150M-plus in Lost E-sales

The Forever 21 parent blames the payments startup's "botched" tech rollout for over $150 million in missed…

The Fashion NFT Game Gets Creative

Nike's Rtfkt Cryptokicks give sneaker NFTs a new spin, while a novel, and greener, way to pay for virtual…