Wrangler
Kontoor Sees Initial $50 Million Impact From Tariffs on Mexico
Kontoor foresees a $50 million impact from tariffs on Mexican imports but the denim firm said it can offset…
Kontoor Adopts Kid-Tested Abrasion-Resistant Tech for Adults
The first abrasion-resistant jean for boys launched last year.
Wrangler Teams With Whataburger for a Flavorful Collaboration
The brands share a signature "W" logo.
Kontoor Brands to Acquire Helly Hansen for $900 Million
The deal will increase the reach of the owner of Wrangler and Lee in the outdoor and workwear market.
How Western Became Denim’s Biggest Trend in 2024
The West won fashion in 2024.
How Denim and Formula 1 Became a Winning Combination
The sport is gaining speed with men's and women's denim-centric fashion brands.
Denim Style at the 58th Annual CMA Awards
Music's brightest stars stepped out in country-cool style.
Wrangler Grows Its Retail Footprint in India
Ace Turtle, the exclusive licensee of Wrangler in India, announced plans for more "brand…
Kontoor Seeing Supply Chain Benefits From Project Jeanius
Supply chain initiatives at Kontoor will help drive efficiency in vendor network, increase speed-to-market…
Wrangler Goes Wild with Happy Socks
The colorful and kitschy collection spans socks, denim and tees.
Wrangler Drops Rodeo-Inspired Capsule Made with White Oak Selvedge
The legacy of Cone Denim's White Oak plant lives on.
Wrangler Washes Jeans with Coors Beer
The latest cross-brand collaboration is a unique blend of beer and denim.
Wrangler Drops ‘Modern Westernwear’ With Pacsun
The collection is available exclusively at Pacsun.
Kontoor’s Sustainability Strategy Ebbs and Flows to Meet the Needs of the Greater Industry
Jeff Frye of Kontoor explained the importance of adapting a company's sustainability strategy to focus on…
Wrangler Drops First Lainey Wilson Signature Collection
The line features bell-bottom jeans and other pieces personal to the country singer.