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Wrangler
Leon Bridges Teams With Wrangler on Denim Collection
The Grammy-winning musician is helping celebrate the brand's 75th anniversary.
Cotton Grower Larkin Martin: ‘It Ain’t Your Granddaddy’s Farm’
The owner of Martin Farms in Alabama shares how her operation implements new technology with traditional…
Kontoor Brands Europe Rolls Out Co-Branded Retail Concept
The first of these dual-label denim destinations has just opened in Berlin.
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Final ‘Mr. Wrangler’ NFT Sells for $2.6K
The denim suit–in a virtual and IRL version–was unveiled at New York Fashion Week on Wednesday by singer Leon…
This New Collab Sums Up Fall’s Western and Preppy Fashion Trends
Wrangler and Gant nod to their heritage designs in a new 30-piece capsule collection.
Wrangler Europe Launches Fall Campaign
The Kontoor Brands-owned label continues with the "For The Ride of Life" theme.
Wrangler Goes Back to School with New Collegiate Collection
Wrangler launched a special collection of licensed collegiate apparel made in collaboration with Colosseum…
Kontoor to Move European HQ to Switzerland
Despite a strong showing in the U.S., the future is global for Kontoor Brands.
Q2 Revenue Up 25% for Wrangler, Lee Owner
Kontoor Brands, with a portfolio led by the Wrangler and Lee brands, revised its full-year outlook to reflect…
Wrangler to Auction Diamond Buckle to Support Next-Gen Rodeo Stars
Wrangler later this year will auction off a diamond-encrusted 75th anniversary buckle crafted in…
Denim Brands Bet Big on Music Festivals
Wrangler will be the official denim sponsor of Lollapalooza in Chicago and Berlin, and at the Austin City…
Wrangler Readies for Summer with New Surf and Fishing Gear
Wrangler bows collaborations with Billabong, Twisted X and "Yellowstone," and a brand-new range for fishermen.
Special Collections Give Kontoor Q1 Marketing Edge
Special collections and their accompanying campaigns are driving demand creation for Kontoor Brands.
Scott Baxter’s Kontoor Looking to Grow Through Macro Troubles
The Lee and Wrangler parent company upped its outlook of the year, but its CEO is well aware of the tougher…
Wrangler, Lee Parent Raises Outlook on ‘Cost Savings, Strategic Pricing’
Kontoor Brands raised its 2022 outlook, with revenue now expected to exceed $2.7 billion, increasing…