Wrangler
Wrangler Gets In the Rock ‘n’ Roll Spirit with Fender
Coachella may have wrapped but American stalwart companies Wrangler and Fender are still making music with a…
Wrangler Brought Back This Earth Day Artwork for a Special Jean
Wrangler's latest Westward 626 Earth Day jean for women depicts a custom illustration the denim brand…
Orville Peck, Georgia May Jagger and Stephanie Quayle Front Wrangler x Fender Collaboration
The collaboration features vintage-inspired graphic Ts and patched, distressed and classic denim.
Wrangler Shows State Pride with Locally Made Denim
Wrangler expanded its Rooted Collection in support of local farmers with jeans and T-shirts 100 percent made…
Georgia May Jagger Fronts Wrangler’s Spring Heritage Campaign
Wrangler is honoring its female followers with star-studded campaigns featuring Georgia May Jagger, Nellie…
Premiumization Efforts, Higher AURs Paying Off for Kontoor Brands
Kontoor Brands' strategies for premiumizing Wrangler and Lee are boosting revenue and instilling confidence…
Kontoor Boosted by Supply Chain, Wholesale
The Lee and Wrangler parent saw sales increase last year, using its Western Hemisphere to help sidestep the…
Kontoor CEO: ‘Our Strategies Are Working’
Kontoor Brands provided 2022 guidance that included expected revenue of $2.7 billion, a high single digit…
Wrangler’s Metaverse Debut Features Leon Bridges
Wrangler debuted a two-part NFT drop under the name Mr. Wrangler that centers on a rare denim suit designed…
Virtual Store Openings Tease the Future of Shopping
Kontoor-owned Lee and Wrangler opened virtual stores, followed by Hollister and American Eagle debuting AR…
Wrangler Doubles Down on Outdoor Market With Roark Collaboration
The Wrangler x Roark "Out of Range" collection offers premium men's apparel that blends outdoor and Western…
Report: Kontoor Brands Sustainably Sourced Half of Its Cotton in 2020
Wrangler and Lee parent company Kontoor Brands says it is on track to meet its 2025 goals for renewable…
Wrangler Debuts Casual, Work and Western Footwear Collection
Wrangler Footwear launched this week with 43 styles for men, women and children covering the Western, casual…
Why It Pays for Fashion Brands to Embrace the Great Outdoors
The growing popularity of outdoor activities tees up new opportunities for apparel brands and retailers to…
Wrangler Unveils First Store in China
Wrangler unveiled its first standalone Wrangler store in China and featured a collaboration with Chinese…