virtual reality
DVF Marketing Guru on Mixed Reality’s Place in Experiential Retail
DVF's marketing guru explains how technology like mixed or virtual reality can succeed in stores as long as…
What’s Next: Influencer Marketing Goes Digital
Virtual influencers are the digital version of every social media It girl, and Lil Miquela is the latest…
Why the Time Is Now for Next-Level Mobile Innovation
It's common knowledge that smartphones are the secret to reaching consumers, but a new Deloitte report…
WWD Recommends
Walmart Doubles Down on Virtual Reality With Latest Store No 8 Acquisition
Walmart is accelerating tech investments with the acquisition of Spatialand, a virtual reality (VR) software…
Google Teams Up with Gap for Augmented Reality App
Google is boosting its stake in the interactive technology business. According to Bloomberg, Google’s…
Cerevo Makes <em>Virtual Reality</em> Shoes a Reality
Cerevo, an electronic manufacturer in Tokyo, unveiled Taclim, the first-ever virtual reality (VR) shoes and…
Adidas Opens First Virtual Reality Concept Store in Sweden
Adidas launched its first virtual reality store in Europe on Thursday, in conjunction with the re-opening of…
AI is the Future—Here’s How Retailers Can Survive and Stay Relevant
Forget about the weather and fluctuating exchange rates. Retail's newest enemy is named Alexa—and she's not…
EBay and Myer Create World’s First Virtual Reality Department Store
EBay and Myer are offering Australian consumers a taste of the future.
How Millennials and the “Sharing Economy” is Transforming Retail
The future of retail is set to change in a big way, lead by millennials and older shoppers ready to embrace…
NRF: Forget Virtual Reality, Use Technology That’s Available and Proven
Perhaps Tommy Hilfiger should have talked to Chris Riegal, founder and CEO of software development firm…
Tommy Hilfiger’s Virtual Reality Changes Shopping Experience
Tommy Hilfiger has launched a "virtual reality shopping experience" that puts shoppers front row at the Fall…
Tommy Hilfiger Brings Virtual Reality to Stores
Tommy Hilfiger launched a brand new in-store experience that puts consumers in the front row of its runway…