virtual reality
Report: Technology Helps Consumers Shop, But Basic Frustrations Linger
By 2021, the vast majority of retail executives say they expect to be using "intelligent automation" across…
Extended Reality is Changing the Retail Merchandising Game—Here’s How
From Walmart's movie-themed activation to Accenture's product placement pilot, extended reality holds major…
Insiders Say These Are the Most Overhyped Tech Trends in the Fashion Industry
Don't be distracted by the tech everyone's talking about if it doesn't have a viable place in your business…
DVF 360 Gives Fans a Virtual Peek Behind the Scenes
Can virtual reality foster intimacy between a brand and its followers? DVF's new immersive experience…
Macy’s Beefs Up Store Tech Ahead of the Holidays, with Facebook Partnership and VR on Top
Macy's debuted a partnership with Facebook to bring new e-commerce brands to its in-store pop-up service…
UK Mall Owner Brings VR “Shoppertainment” to More Shopping Centers
Mall owner intu is banking on virtual reality to attract footfall at centers across the UK as the focus on…
Walmart Eyes Virtual Reality Shopping System, Patent Filings Say
Walmart applied for two patents that detail a virtual show room and fulfillment system that would connect…
Amazon’s Mall-Based VR Kiosks Lure Indian Shoppers for Prime Day
An offline virtual reality activation is driving interest in the July 16 Prime Day sale.
This VR-Powered Digital Mall Will Target Emerging-Economy Millennials
Mall.Global claims to offer world's first hybrid retail experience, a "digital mall" targeting 90 percent of…
The Next Cues on Innovation Could Come From Science-Fiction Comic Books
When battling the bureaucratic mindset at large corporations, sometimes the most innovative ideas start from…
Walmart Shows Off VR Investments with 3D Virtual Home Experience
Walmart's Spatialand acquisition in February appears to be paying off.
Fashion Advice from a Billboard? The Future Tech that Could Go Mainstream
The Microsoft-backed Future of Fashion incubator in collaboration with the London College of Fashion unveiled…
Bonobos Exec Micky Onvural on the Best Uses for AR, VR
Onurval shared how Bonobos thinks about technology's role in the customer experience and why stores will…
Here’s How Consumers Think AR and VR Will Influence Shopping for Apparel
In the near future, smartphone users will rely on digital assistants for everything from "aspirational…
Can You Take a Punch? Find Out With This Conceptual Jacket From Disney Research, MIT
Disney Research and MIT want to make virtual reality even more immersive.