virtual reality
Buckle Up: The Metaverse is Coming to Retail & Young Shoppers Are Ready
A true shopping metaverse isn't yet available to consumers. But industry experts say fashoin must prepare for…
H&M Rewards Fashionistas for Recycling Clothes on Roblox
The Swedish fast-fashion giant's new metaverse launch targets eco-conscious Gen Z consumers.
Is $5 Trillion Metaverse Driving Sustainable Consumption?
Research suggests a correlation between eco-conscious shoppers and the metaverse.
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How Levi’s Uses Digital Methods to Preserve Historic Denim
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Isko, Others Explore VR at the Circular Fashion Summit
The 2021 edition brought together industry stakeholders from all over the world to experience the virtual…
ORTA Opens Up ‘MetaDENIMverse’ With Open Ticket Collection
The manufacturer is introducing a circular, conscious line designed to be viewed in both the virtual world…
Here’s How Blending Reality Can Seriously Increase Sales
Some fashion retailers are finding digital realities are helping to remove shopper friction both in-store and…
Samsung and Dr Denim Drop $1,100 Jeans
The price for the limited-edition men's and women's denim styles also includes the latest iteration of…
ORTA’s VR Experience Launch Aids Ambitions to Cut Carbon Footprint
The virtual journey explores ORTA's denim fabrics in 3D and reduces the need for in-person visits and…
Bluezone Recap: Denim Mills Adjust to More Digital Future
Digital technologies, color denim and comfortable fabrics were among the hot topics at Bluezone in Munich…
Why H&M’s Latest Collection Costs a Billion Dollars
H&M's philanthropic arm is joining the digital fashion bandwagon with fashion showcasing promising material…
ORTA’s New VR Experience Gives Sneak Peek into the Denim Journey
The VR journey is the extension of ORTA's "New Denim Route," a supplier and resource platform promoting more…
How Covid Fast-Tracked New Priorities In the Denim Sector
The events of 2020 left the denim sector scrambling to secure footing on shifting sands, foisting change on…
‘World’s First Virtual Live Global VR’ Runway Event Lands at London Fashion Week
Event attendees can wear virtual garments from the limited-edition collection, billed as a "cyber-clash of…
No Summit? No Problem. Asics Planning VR Release for Trio of New Shoes
With its summit cancelled because of the outbreak. Asics is getting creative with its next footwear debut.